Bosch ICON Wiper Blades Promote Driver Safety and Wildlife Protection; Bosch Aftermarket North America Releases Animated Music Video PSA, Stop the Roadkill; Project Created in Collaboration with The Humane Society of the United States

- Bosch and The Humane Society have a common goal to reduce the number of wildlife that are struck down by vehicles in the U.S. every week.

- Regular wiper blade replacement improves visibility of wildlife and other road hazards, contributing to safer driving.

Dec 08, 2015, 16:43 ET from Bosch

BROADVIEW, Ill., Dec. 8, 2015 /PRNewswire/ -- Bosch Automotive Aftermarket North America announces the launch of Stop the Roadkill, a public service announcement (PSA) developed in collaboration with The Humane Society of the United States, the nation's largest and most effective animal protection organization.

Every week, millions of wildlife are struck down by vehicles in the U.S. In fact, more wildlife are killed by motorists than by any other cause. One of the key contributors to this trend is poor visibility on the roads, especially during rainy conditions. Regular wiper blade changes – at least once every 12 months – can help make a difference. The new Bosch PSA takes on this serious issue with a humorous approach using an animated format.

Stop the Roadkill features five characters – including a singing deer and a rapping skunk – sharing their personal stories in a plea for driver safety on the roads. The chorus repeats the central theme, "Don't be a killer car, let's see what's ahead...get your wipers on fleek."

"It's a good practice to replace wiper blades at least once every 12 months. A clear windshield helps to reduce the risk of collision with any road hazard, including wildlife," said Tony Pauly, director of advertising and brand management, Bosch Automotive Aftermarket North America. "We're especially pleased that The Humane Society has become an ally to this project and hope our musical PSA successfully emphasizes the importance of clear visibility to road safety across America, protecting wildlife and drivers alike," he added.

"Educating drivers about this often overlooked issue is important for both people and wildlife; and Bosch's approach to bringing an entertaining voice to roadkill characters is an ingenious way to garner attention," said Nicole Paquette, vice president of wildlife protection, The Humane Society of the United States. "We hope the music video PSA will shed light on the fact that being mindful of wildlife crossing the road and being able to see them clearly can help save wildlife and potentially motorists' lives as well."

The full PSA, as well as the characters' personal stories and images from the campaign, can be found at The site also includes information on how the public can support The Humane Society of the United States.

The live-action video PSA was created by GREY New York in partnership with Hornet, Inc. to produce the animation using life-size puppets handled by a team of puppeteers and a choreographer controlling each character movement throughout the piece.

Bosch ICON™ Wiper Blades feature ClearMax 365™ – an exclusive, patented rubber technology not found on any other wiper blade. A soft, flexible rubber and a special polymer are chemically and physically bonded together to create a wiping edge with a permanent protective shell that will not wear off. Patented Bosch beam wiper design combined with ClearMax365™ rubber technology give Bosch ICON superior all-weather performance, even in the most extreme conditions. Bosch ICON Wiper Blades are available at retail and automotive specialty stores across the country. For more information, visit

About Bosch:
Having established a regional presence in 1906 in North America, the Bosch Group employs some 28,700 associates in more than 100 locations, as of April 1, 2015. In 2014, Bosch generated consolidated sales of $11.3 billion in the U.S., Canada and Mexico. For more information, visit, and

The Bosch Group is a leading global supplier of technology and services. It employs roughly 360,000 associates worldwide (as per April 1, 2015). The company generated sales of $65 billion (49 billion euros) in 2014.* Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including its sales and service partners, Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2014, Bosch applied for some 4,600 patents worldwide. The Bosch Group's strategic objective is to create solutions for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is "Invented for life."

Additional information is available online at, and

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Exchange rate: 1 EUR = $1.32850

*The sales figure disclosed for 2014 does not include the former joint ventures BSH Bosch und Siemens Hausgeräte GmbH (now BSH Hausgeräte GmbH) and ZF Lenksysteme GmbH (now Robert Bosch Automotive Steering GmbH), which have since been fully acquired.

About The Humane Society of the United States:
The Humane Society of the United States is the nation's largest animal protection organization, rated most effective by our peers. For 60 years, we have celebrated the protection of all animals and confronted all forms of cruelty. We are the nation's largest provider of hands-on services for animals, caring for more than 100,000 animals each year, and we prevent cruelty to millions more through our advocacy campaigns. Read more about our 60 years of transformational change for animals and people, and visit us online at Media Contact: Naseem Amini,, 301-548-7793

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