Bosch Selects The Titan Agency as Agency of Record to Market Big Push for Thermotechnology

Agency to Launch Multi-Year U.S.-Focused Program for Sustainable Energy Usage

Mar 31, 2011, 14:48 ET from The Titan Agency

ATLANTA, March 30, 2011 /PRNewswire/ -- The Titan Agency, an Atlanta-based full service advertising and marketing agency with offices in Miami, announced today that it has been selected by Bosch Thermotechnology Corporation North America to lead its advertising, public relations, social media and branding efforts as part of a multi-year growth plan to increase sustainable energy use within the U.S. residential marketplace.

A division of the global conglomerate based in Stuttgart, Germany, Bosch Thermotechnology manufactures geothermal heat pump climate comfort systems for residential and commercial applications, condensing tankless and point-of-use water heaters, solar thermal water heating systems and Buderus floor-standing and wall-hung boilers.

"Bosch has decided to focus on geothermal technology in a big way and we're excited that they chose Titan to help them educate people on a better and more efficient method to heat and cool homes along with water," said Titan CEO Tony DeMartino.  "Obviously, renewable energy is on top of everybody's mind and this breakthrough yet simple technology may have the greatest impact on energy savings yet. Our job now is to deliver the importance of this message in a powerful and memorable way."

The Bosch Thermotechnology product line is engineered to the highest levels of energy efficiency, design and operational reliability.  

As a result, many Bosch Thermotechnology products qualify for federal tax credits, state and local rebates, as well as utility company incentives.

Celebrating its 10-year anniversary in 2011, The Titan Agency has steadily grown into one of the region's premier marketing firms across a variety of industries. The agency has extensive background and expertise in bringing both consumer products and home comfort technologies, including work with Rinnai tankless water heaters, to market position leaderships. Additional past client work includes several Fortune 500 companies and category leaders in the home improvement space.

The Agency also recently moved to new offices inside Tower Place – the landmark office complex in the heart of Buckhead located at 3348 Peachtree Road.

About Bosch Thermotechnology

Bosch Thermotechnology is a leading source of high quality water heating and heating/cooling comfort systems.  The company offers Bosch tankless and point-of-use water heaters, Bosch solar thermal systems, Buderus floor-standing and wall-hung boilers, FHP geothermal systems as well as controls and accessories for every product line.  

Bosch Thermotechnology is committed to reinventing energy efficiency by offering smart products that work together as integrated systems that enhance quality of life in an ultra-efficient and environmentally friendly manner. The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 275,000 associates generated sales of $53 billion (38.2 billion Euros) in fiscal 2009. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries.

If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for growth.

Each year, Bosch spends more than $5 billion (3.5 billion Euros) for research and development, and applies for some 3,800 patents worldwide.

With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.

In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, solar energy and healthcare products. Having established a regional presence in 1906, Bosch employs over 20,000 associates in more than 70 locations, with reported sales of $7.3 billion in fiscal 2009.

About The Titan Agency

Formed in 2001, The Titan Agency combines deep knowledge of brand, business and capital strategies to produce advertising and marketing campaigns that drive bottom-line results.  Additionally, we believe the offline and online worlds have converged into one.  As a result, marketing requires one agency that creates one strategy and delivers messages with impact through multiple mediums that reach people wherever they are.  One Voice. One Agency. One Solution.  For more information, visit www.thetitanagency.com.

SOURCE The Titan Agency



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