BOSS RECOGNIZE BOSS: Introducing BOSS Bottled Beyond

A true success story, BOSS Bottled defined the male scent market with its 1998 launch of the first men's gourmand fragrance. Confident and contemporary, stylish and distinctive, the fragrance family has long expressed the spirit of the BOSS man. Since the release of the original fragrance icon, the BOSS brand has evolved—and so has the meaning of success, which is now not only about pursuing personal ambitions, but also about celebrating peers.

Three new faces embody the spirit of brotherhood

From aspirational stardom to relatable fandom, BOSS RECOGNIZE BOSS. In a monumental move, three exceptional A-listers—Bradley Cooper, Maluma, and Vinicius Junior—become new global ambassadors of BOSS Bottled Beyond. These inspiring talents—each at the top of their game in their respective industries of film, music, and sport—capture the essence of brotherhood in the new fragrance campaign, which explores how BOSS men get inspired and inspire others.

A modern celebration of shared excellence, this campaign redefines the BOSS man. United by the belief that true greatness lies in recognizing it in others, the three talents embody success, resilience, and authenticity. The campaign captures understated, intimate moments that show each of their own achievements in their careers but also reveals the respect and admiration they show for one another. It's about being inspired and inspiring, celebrating the strength you see in others.

"I love that [the campaign] celebrates individuality and collective strength. There's this powerful message that greatness looks different on everyone—and yet, when we come together, we amplify each other's voices." – Bradley Cooper

Crafted in duality; crafted to perform

This first premium ginger-leather fragrance embodies two distinct facets of sensuality: one electrifying and fresh, the other deep and carnal. The duality of these two ingredients breaks from the strict separation between top, heart, and base notes, and creates two powerful ingredient poles, defying the traditional fragrance pyramid.

The stimulating ginger blend brings a vibrant, spicy, and aphrodisiac dimension, delivering a fusing, intense freshness. The innovative Supercritical Fluid Extraction technology used to extract this specific ginger adds a novel, long-lasting scent profile to this ingredient.

Meanwhile, the sensuality of grained leather, directly inspired by niche fragrances, adds a sense of premium refinement, with a warm, addictive trail that feels almost enveloping. Unlike classical olfactive pyramid structures, these two blends emerge from the top and last until the end, resulting in a fragrance that is both readable and relatable.

To push the performance of the fragrance even further, the scent is crafted at a significantly higher concentration than an average Eau de Parfum for men: comparable to a Parfum, or an Absolu. In addition, the formula is enriched with a Coty-patented sugar-derived technology which acts as a natural fixative, extending the fragrance's signature for a more long-lasting scent experience.

High-quality ingredients, high concentration, and high-performance technology, all encapsulated in an Eau de Parfum, offer a strong sense of quality and value that exceeds expectations.

This ginger-leather duality evolves in perfect harmony for a refined yet enduring result. It's an olfactive balance that is mirrored in the Double-B monogram, a marker of the BOSS brand and a bold symbol of the scent's equilibrium.

The 'BOSS RECOGNIZE BOSS' concept extends to the three DSM-FIRMENICH master perfumers behind BOSS Bottled Beyond, who each brought their personal best to the collaboration while being inspired by their peers' process. Daphne Bugey was the initial lead on the fragrance, imagining a sharp, yet sophisticated clash that reinvents the codes of masculinity and bridges the worlds of niche perfumery and blockbuster appeal. Building on this concept, German-born, New York-based Franck Voelkl infused the scent with European craftsmanship and a detailed knowledge of the American market—resulting in elevated sophistication and lasting appeal. Bruno Jovanovic delivered his technical expertise to push boundaries and take the scent's performance to new heights.

A premium, impactful design that goes beyond

BOSS Bottled Beyond stands out with new, elevated codes, reinventing the iconic bottle shape in a more premium, striking design. The black lacquered glass bottle boasts an elegant leather-touch trim and a gunmetal-gray cap. A radiant gradient, moving from black to smoky gray, completes its masculine aesthetic. An engraved Double B monogram cements the fragrance's duality and adds a modern statement.

BOSS Bottled Beyond is available as of August 24, 2025 for $125 (50ml), $155 (100ml), $185 (150ml), $195 (200ml refill), $45 (200ml shower gel) and $34 (75ml deodorant stick) at Macy's, Ulta, Amazon and Sephora.

About Coty Inc.

Founded in Paris in 1904, Coty is one of the world's largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet.

TV Campaign Video: https://youtu.be/hw3I4Wd7cPU
Social Media: @BOSS #BOSSRecognizeBOSS #BOSSBottledBeyond
Editorial Credit: BOSS Bottled Beyond
Campaign Video Production Agency: Marcel
Campaign Video Director: Karim Hu Doo
Campaign Key Visual Photographer: Luis Alberto Rodriguez

SOURCE BOSS Fragrances