Boston-based CoachUp Chooses Command Media to Power Its Digital Community of Athletes and 15,000 Coaches
NBA champion and two-time MVP Stephen Curry among CoachUp's top advocates
BOSTON, Feb. 28, 2017 /PRNewswire/ -- CoachUp has engaged Command Media of Newton, Mass. to power its dynamic content platform that connects athletes with a vast network of 15,000 private coaches and industry leaders in endeavors ranging from basketball and soccer to fitness and dance.
CoachUp (www.CoachUp.com) of Boston is the nation's leading provider of coaching services to youth sports coaches and athletes. Command Media (www.CommandMedia.com) empowers brands and companies to become content creators and publishing authorities. CoachUp partners include 2015 NBA champion and two-time NBA Most Valuable player Stephen Curry.
"The response from coaches has been positive and CoachUp Nation is rapidly on its way to being the go-to content hub for coaches to coaches and coaches to youth athletes and their families. We're already seeing an increase in searches and coach bookings," said John Kelley, CEO of CoachUp.
Command Media's proprietary publishing platform, the Command Center, ignites passionate audiences and communities of experts to rapidly become leading publishers in their fields, leveraging that content to create an affinity with customers and drive results. The Command Center empowers audiences to consume, contribute, and share the content that matters most to them while connecting with others, including industry leaders, who share their passions.
CoachUp Nation utilizes Command Media's fully customized back-end content management system and front-end user experience, which is wholly integrated with CoachUp's existing bookings platform. Coaches use the ease of a single sign-in system that allows them to post all forms of content, including written advice, training tips and skills videos. This content connects directly to their bookings profiles. Coaches' content achievements are tracked through a built-in rewards system.
"CoachUp's connection with over 15,000 youth coaches presents an opportunity to aggregate the coaches' existing video and written content while providing them a platform to establish their voice through content and create a deep connection with youth athletes and parents," said Laura Peck, COO of Command Media.
Content on CoachUp Nation includes SC30 content from CoachUp spokesperson Stephen Curry, as well as success stories, fitness, training drills and coaching strategy from CoachUp's thousands of youth sports coaches and athletes.
"Any company that has a large, passionate audience is in a position to engage them and leverage them to rapidly become the leading content creator, curator, and publisher in that business category. There is no stronger driver of customer engagement, sales, and conversion than content," added Peck.
About Command Media
Command Media is a digital media company powered by the Command Center, its proprietary publishing platform, and Fancred, its sports social media network. Leveraging the Command Center, Command Media empowers companies to become powerful content creators in their categories. The back-end systems and front-end user interfaces integrate seamlessly with existing online properties to provide customized solutions. Through expertise in content creation, curation and distribution, Command Media clients become content leaders, creating value for their consumers and deepening the connection with their audience, resulting in increased sales and conversions.
About CoachUp
CoachUp is a service that connects athletes with private coaches. Our mission is to help athletes reach the next level in sports + life. As the nation's leading private coaching company, CoachUp has over 15,000 coaches across the country, in everything from basketball and soccer, to fitness and dance. CoachUp helps athletes find the perfect coach, and helps them get the most out of their ongoing training. CoachUp coaches rely on CoachUp to build their web presence, market their services, and manage their business. We are a community inspired by passion, big dreams, hard work, and a love of coaching.
CONTACT – Kerry J. Byrne, [email protected], 617-797-0408
SOURCE CoachUp
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