Boston-Based Nail Care Chain MiniLuxe Opens First of 10 Dallas Locations

DALLAS, Feb.18, 2015 /PRNewswire/ -- Today MiniLuxe, the revolutionary nail and beauty care chain, opened its first Dallas store in the popular West Village shopping center. The Uptown neighborhood store is the first of more than 10 locations scheduled to open in North Texas.

In an industry that lacks common sense practices, MiniLuxe is committed to eliminating or drastically reducing the use of toxic chemicals, redefining and elevating hygiene and improving client service standards and labor practices. Every MiniLuxe location has a high-tech "Clean Lab" that uses ultrasonic debris removal and hospital-grade level sterilization for metal instruments. All non-metal components (nail files and buffers) are offered to the client or disposed for them after each use. MiniLuxe technicians never "double-dip" when it comes to waxing and specially designed jet-free pedicure tubs ensure foot-soaking water is never recirculated.

"MiniLuxe is a very unique consumer brand transforming the nail care and waxing industry through its celebration of self-care and commitment to unprecedented hygiene practices," said MiniLuxe CEO and native Texan Sue Thirlwall. "We are thrilled to make Dallas—one of the most vibrant and dynamic cities in the country—the second market in the nation to experience this exciting retail concept."

MiniLuxe also applies its self-care and empowerment ideals to its employment practices, offering its nail technicians, estheticians and management access to profit-sharing, benefits and paid time off. As part of its commitment to its new community, MiniLuxe will make donations to 12 local charities in its first 12 weeks of operations at the West Village store. Charities, donation program news and announcements will be updated via MiniLuxe's social media channels.

The MiniLuxe menu features nail, brow, waxing and lash services, in addition to private event services for birthdays, bridal showers and weddings, corporate occasions and other special events. The West Village store will operate from 8 a.m. to 9 p.m. Monday to Saturday, and 9 a.m. to 8 p.m. on Sundays.

Founded in 2007, MiniLuxe operates eight stores in the Boston area, offering nail, brow and waxing services. The company has consistently won "Best of Boston" awards for its environmentally-friendly products, architectural store design and focus on quality and hygiene standards inspired by the city's famous hospitals.

The investor group behind MiniLuxe is recognized for its experience as backers of lifestyle brands such as Chipotle, Lemonade, and Blue Bottle Coffee. When Silverado Interests' founding partners Rick and Dan Slaven learned of MiniLuxe's Dallas expansion, they also backed the brand, offering their investment relationships, best in class concepts, and deep industry expertise for the company's growth and success.

For more information and to book appointments, please visit www.MiniLuxe.com. For up-to-date news, events and promotions follow @MiniLuxeDallas on Twitter.

About MiniLuxe 

MiniLuxe, a nail and waxing services provider best known for its medical-grade hygiene, service, and client experience, was founded in 2007 and now operates eight locations in the Boston area with expansion to Dallas in 2015. With the brand's dedication, care and concern for its clients and employees, MiniLuxe has reset expectations and created new standards of hygiene, health, and safety in the nail care industry.

SOURCE MiniLuxe

Related Links

http://www.MiniLuxe.com