Boulder Canyon™ Introduces Healthier Snack Options: 60% Reduced Sodium, No Salt Added, 40% Reduced Fat, Olive Oil Kettle Chips

Jun 17, 2010, 17:57 ET from Inventure Foods

PHOENIX, June 17 /PRNewswire-FirstCall/ -- Boulder Canyon™ Natural Foods, the fastest-growing natural kettle chip brand in the United States*, continues to build its better-for-you snack portfolio by expanding its Totally Natural line of kettle-cooked potato chips this month to add four new flavors, including 60% Reduced Sodium, No Salt Added, 40% Reduced Fat and Olive Oil varieties. Boulder Canyon is a brand of Inventure Foods, Inc. (Nasdaq: SNAK).  

The chips will appear in select grocery stores nationwide this month and will be available in either five or nine-ounce bags with a standard retail price of $2.49 - $3.99 per package.  

All Boulder Canyon snacks are 100% all-natural and cooked in sunflower, safflower or olive oils that are low in saturated fat and rich in essential fatty acids. The snacks feature only natural seasonings and contain no artificial flavors, colors or preservatives.

In addition, the new Totally Natural varieties feature 33-100% fewer milligrams (mg) of sodium than the average potato chip without compromising the great taste and texture consumers expect from

Boulder Canyon.

"From Boulder's perspective, the answer to today's consumer interest in 'better for you' products isn't to develop a bland, flavorless potato chip, but to create a new twist to an all-time favorite," said Steve Sklar, senior vice president of marketing for Boulder Canyon. "We took the same innovative approach to our reduced-sodium products as we do for all of our varieties.  The result is a new line of snacks that is delicious and satisfying, but simply better for you than traditional varieties."

The Totally Natural 60% Reduced Sodium chips feature a lower-sodium salt that allows Boulder Canyon to retain the same great taste and crunchy decadence of its signature kettle chips, while reducing sodium to a mere 70 mg per serving.

Totally Natural No Salt Added kettle chips contain no added salt, flavorings or preservatives and feature just four items on the ingredients panel, making it perhaps the most natural snack chip on the market today. A rich, pure, potato flavor plays the lead role in this chip that features zero mg of sodium per serving.

The Totally Natural 40% Reduced Fat chips feature 40% less fat than the leading potato chip on the market, allowing Boulder Canyon to retain its signature crunchy taste with significantly less fat.

The Totally Natural Olive Oil chips are kettle cooked in olive oil to feature a rich, nutty blend of olive and potato flavors. These chips contain only 120 mg of sodium—33% less than standard varieties of potato chips.

Boulder Canyon retail sales have grown 31% and outpaced the natural potato chip category from 2007-2009, according to SPINS Natural Channel Data.

Since its inception in 1994, Boulder Canyon Natural Foods has challenged the potato chip paradigm with delicious, all-natural kettle cooked chips in several varieties, including Malt Vinegar & Sea Salt, Spinach & Artichoke, and its new Rice & Adzuki Bean snack chip. Today, Boulder Canyon offers more than 20 unique snack products made with only the freshest all-natural ingredients.  

Boulder Canyon™ Natural Foods is a member of the Inventure Foods (Nasdaq:SNAK) family of Intensely Different™ specialty brands.  The Company's better-for-you and indulgent food brands include licensed brands T.G.I. Friday's®, BURGER KING® and Jamba®, as well as Inventure Foods owned brands Boulder Canyon™ Natural Foods, Rader Farms®, Poore Brothers®, Tato Skins® and Bob's Texas Style®.  

* SpinScan® reporting of Boulder Canyon sales according to A.C. Nielsen data for the 52 weeks ending 12/27/09

SOURCE Inventure Foods