Boulder Canyon® Takes Traditional BBQ Potato Chips To New, Tastier Level With Introduction Of Mesquite Barbeque Coconut Oil Variety
PHOENIX, May 24, 2017 /PRNewswire/ -- Boulder Canyon Authentic Foods®, the nation's fastest-growing, minimally-processed kettle chip brand1, continues to redefine the snack food aisle by reimagining classic flavors using high quality, clean food ingredients. The latest is an up-to-date take on the traditional barbeque potato chip flavor called Coconut Oil Mesquite Barbeque™, made with premium potatoes that are kettle-cooked in small batches using better-for-you coconut oil. The result is an extra crunchy, less oily snack experience that features up to 30 percent less fat than traditional potato chips and far fewer ingredients.
Boulder Canyon Coconut Oil Mesquite Barbeque chips arrive in stores nationwide this month with a suggested retail price of $3.49 per 5.25-ounce bag. The tasty chips feature a perfect balance of sweet and smoky flavors with just a hint of coconut and a subtle mesquite finish.
The new Mesquite Barbeque joins Boulder's existing line of potato chips kettle-cooked in coconut oil, including Pineapple Habanero™ and Sea Salt varieties. In addition, Boulder offers a wide selection of snacks cooked in better-for-you olive, avocado, rice bran and sunflower oils.
"One of the foundational elements of the Boulder brand is the use of premium and unique oils in our small batch, kettle-cooking process," said Steve Sklar, senior vice president marketing for Boulder Canyon Authentic Foods. "We introduced a line of chips cooked in olive oil four years ago, and that opened up an entirely different palette of flavors for us. We built on that success with avocado, rice bran and coconut varieties, and it's remarkable to see how well they've been received by consumers. We expect fans of traditional BBQ flavors will fall in love with these Mesquite Barbeque chips."
Cooked in 100 percent coconut oil, the Mesquite Barbeque kettle-cooked chips are gluten-free, Kosher-certified, Non-GMO and contain no trans fats or cholesterol.
Boulder Canyon continues to push the boundaries of traditional snack foods with a belief that real food ingredients taste better than processed foods ever could.
Boulder Canyon® Foods is a member of the Inventure Foods (NASDAQ: SNAK) family of Intensely Different™ specialty brands. The Company's better-for-you and indulgent food brands include Boulder Canyon Authentic Foods®, Jamba®, Seattle's Best Coffee®, Rader Farms®, T.G.I. Fridays®, Nathan's Famous®, Vidalia Brands® , Poore Brothers®, Tato Skins®, Willamette Valley Fruit Company™, Fresh Frozen™ and Bob's Texas Style®. For further information about Inventure Foods, please visit www.inventurefoods.com.
1. According to IRI US Foods week ending 12/25/16
SOURCE Inventure Foods, Inc.
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