ATLANTA, Aug. 2, 2011 /PRNewswire/ -- Bounce TV (http://bouncetv.com), the first-ever over-the-air broadcast television network for African-Americans launching September 26, will be seen on Gannett Broadcasting's WATL-TV in Atlanta, the second largest African-American television market in the country, it was announced today by Bounce TV Executive Vice President of Distribution Jeffrey Wolf.
The agreement is Bounce TV's first with Gannett. Bounce TV now has affiliation agreements with Gannett, Belo Corp., Nexstar Communications, LIN TV Corp. and Raycom Media. The Atlanta-based network expects to be available in at least 50% of the country by its launch.
"The addition of Atlanta is significant and shows that important station groups continue to see the enormous value in carrying Bounce TV," commented Wolf. "We are thrilled to be affiliated with Gannett and The Networks of 11Alive in our hometown."
"We are thrilled to add Bounce TV to the growing list of media properties of The Networks of 11Alive. Given that Atlanta is the birthplace of civil rights, we're confident that a network for African-Americans will be very well received within this market," commented John Deushane, president and general manager of Gannett's WXIA-TV/WATL-TV.
Bounce TV will target African-Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series, original programming and more. In addition to Atlanta, the network will be seen in Houston, TX; Cleveland/Akron, OH; Charlotte, NC; Cincinnati, OH; Indianapolis, IN; Hartford/New Haven, CT; Norfolk, VA; Dayton, OH; West Palm Beach, FL; Birmingham, AL; Memphis, TN; Louisville, KY and Richmond, VA, among other markets. Bounce TV will air 24 hours a day, seven days a week as a digital terrestrial network designed for carriage on the digital signals of local television stations.
Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 100 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people – and the companies who want to reach them – with their interests and communities. For more information, visit www.gannett.com.
SOURCE Bounce TV