Bounty 'Brings It' Back to School With a Fresh Video From the Bounty Paper Towel Gang

CINCINNATI, Aug. 6 /PRNewswire-FirstCall/ -- Procter & Gamble's (NYSE: PG) Bounty, today announced the latest music video from Bounty has garnered a cumulative audience of 650,000 in less than two weeks, with 450,000 consumers viewing the video on the first day alone.  Launching on July 22 as part of a YouTube homepage takeover, Bounty introduced the second single, "White Glove" featuring hip-hop legend, Joseph "Rev Run" Simmons of Run-DMC fame as Principal Simmons.

Building off the success of Bounty's first "Bring It" music video, which debuted on YouTube in March and has achieved over 1 million cumulative views to date, Bounty's newest video showcases a Bounty paper towel product demonstration while set to rap lyrics performed by the "Paper Towel Gang."  

"When Bounty asked me to appear in their newest music video, I knew it was going to be fun, but I also saw it as a way to send a message to kids that school, and in this case science, can lead to bright futures," said Simmons.  

"We are so excited to debut our second music video from Bounty following the success and popularity of our debut video," said Dave Lee, Bounty Brand Manager.  "Our idea to host the video in a school setting was to connect with our consumers as they get ready for the back-to-school season.  "White Glove" brings to life a Bounty clean in an engaging way and we are thrilled to have the added fun and support of Rev Run."

Bounty's "Bring It" campaign continues Bounty's commitment to cutting through the clutter and connecting with moms in today's ever-changing media landscape.  The video is the second in what will be a series of videos released on YouTube that are designed to entertain and educate the public about Bounty's benefits.

In addition to the music video Bounty's Back to School program further supports the brand's commitment to provide children with clean creative work environments through a $400,000 donation to the HandsOn Network, a star-studded kickoff at Russell Simmon's Art for Life event supporting RUSH Philanthropic, and a national Facebook contest with a $25,000 grand prize art classroom makeover.

Bounty fans can follow the brand online and share the "Bring It" video with friends on the Bounty Facebook page: www.facebook.com/bounty.

About Bounty

Bounty has been America's most popular paper towel for more than 30 years.  In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Prints.  Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. For more information on Bounty, visit www.facebook.com/bounty.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE P&G/Bounty