Marking their first official collaboration in over a decade, "Use Me" taps into an attention-grabbing sound that brings back the same hitmaking chemistry—and genuine friendship—that fueled chart-topping fan favorites like "Shortie Like Mine" and "Ain't Thinkin' 'Bout You." Produced by chart-topper Hitmaka, "Use Me," blends Bow Wow's signature flow with Chris Brown's sleek R&B—making it a certified summer banger and a triumphant reintroduction for one of hip-hop's most recognizable voices.
"It's been nearly a decade since I dropped a full project, and to still be going strong twenty-five years after my debut is a blessing," says Bow Wow. "Getting back in the studio with Chris [Brown] feels like a full-circle moment. Every time we connect, we create something special."
"Use Me" is also Bow Wow's first release under BPC Music Group, the newly launched label from Black Promoters Collective (BPC)—a company he's been collaborating with since 2019.
"BPC is about Black excellence, period," said CEO Gary Guidry. "Bow Wow brings real vision and impact—he's the perfect artist to launch with."
The cultural icon has a legacy spanning film, television, and chart-topping tours. Bow Wow's return signals more than a comeback—it's a reset. With "Use Me," he's not just stepping back into music; he's doing it on his terms, with the same energy that made him a household name.
More music and major collaborations are coming as Bow Wow prepares to release his upcoming album and co-headlines the Millennium Tour 2025.
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About Bow Wow
With over 25 years in entertainment, Shad Moss—professionally known as Bow Wow—has built an iconic career. Discovered by Snoop Dogg at age five and featured on Doggystyle, Bow Wow's breakthrough came in 2000 with his platinum-selling debut album Beware of Dog, produced by Jermaine Dupri. He became the youngest solo rapper to hit No. 1, has sold over 10 million albums, and has released seven No. 1 singles. Bow Wow helped launch the legendary Scream Tour, selling out venues, including Madison Square Garden, multiple times. His film credits include Like Mike, Roll Bounce, The Fast and the Furious: Tokyo Drift, and Madea's Big Happy Family. On television, he's starred in Entourage, CSI: Cyber, and famously hosted BET's 106 & Park, earning the nickname "Mr. 106 & Park." He continues to thrive in both music and television. He executive produced and starred in Growing Up Hip Hop, and competed on The Masked Singer, later hosting the show's official podcast. He reprised his role as Twinkie in Fast 9 and won a Billboard Music Award for Top Rap Tour following two arena runs on the Millennium Tour. Now co-headlining Millennium Tour 2025 and preparing to release his upcoming album, led by the single "Use Me" featuring Chris Brown, Bow Wow's career is not just impressive, it's legendary.
About BPC Music Group
With Bow Wow as its flagship artist, BPC Music Group is the official music label arm of the Black Promoters Collective, established in 2025. With a commitment to artist development, creative freedom, and Black ownership, the label is home to music that moves culture forward.
SOURCE BPC Music Group
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