LONDON, March 27, 2018 /PRNewswire/ -- Abbey Road Studios and Bowers & Wilkins today announce a new strategic partnership, uniting two of the world's most esteemed audio brands. The partnership sees Bowers & Wilkins named as Abbey Road Studios' Official Speaker and Headphone partner. The selection was based on Bowers & Wilkins' long-standing commitment to performance audio for both studio and home use, as well as their product being the preferred speaker of Abbey Road's award-winning engineers.
The partnership will establish Bowers & Wilkins as the speaker and headphone of choice throughout Abbey Road Studios, bringing best-in-class reference monitoring to the legendary Studios One, Two and Three, as well as The Gatehouse and The Front Room - two new studios opened in 2017. Abbey Road will adopt the Bowers & Wilkins flagship 800 Series Diamond; 800 D3 loudspeakers, which are hailed as delivering the most accurate reproduction of audio to date in these studios.
The announcement reaffirms Abbey Road Studios' commitment to providing the best possible recording experience, and marks the continuation of a relationship between the brands built on shared values of audio excellence, precision craftsmanship and innovation. The new partnership will see the two brands collaborate on a variety of engineering initiatives, bringing the teams together to further the goal of creating the most accurate recording and listening experiences possible for both studio and home use.
In what is a transformative time for Abbey Road Studios and Bowers & Wilkins, both brands are pursuing exciting growth and innovation agendas:
Abbey Road Studios has recently undergone the biggest transformation in its 86-year history, building new studios designed for emerging artists, opening a Mix Stage for film sound post production, launching Abbey Road Red – Europe's first audio tech incubator, and creating apps and services to make the Studio's expertise more accessible to producers and artists across the world. Earlier this month, Abbey Road's work was recognised with the prestigious 2018 Studio of the Year Award at the Music Producers Guild (MPG) Awards.
Bowers & Wilkins has reaffirmed its long-standing commitment to the highest quality performance audio across luxury home speakers, headphones, custom installation and performance car audio. Within the last year, Bowers & Wilkins has introduced a series of new products to critical acclaim, including the 700 Series for the home, as well as the brand's first Wireless Noise Cancelling Headphones, the PX. Under the partnership, Bowers & Wilkins products including the world-renowned 800 D3, among others, will be installed throughout Abbey Road Studios to deliver the most accurate sound experience possible to recording artists.
Isabel Garvey, Abbey Road Studios' MD says: "We are delighted to be embarking on an audio partnership with Bowers & Wilkins, who share our passion for creative excellence, innovation and the highest quality audio. By working with Bowers & Wilkins, our engineers can continue to deliver the best possible studio experience for our clients, and ensure that the passion and craftsmanship that goes into every recording can be translated to the home, just as the artist intended."
Gideon Yu, Bowers & Wilkins' CEO, says: "We are thrilled to see Abbey Road Studios and Bowers & Wilkins working together in this partnership. We are passionate about delivering the highest quality and most accurate sound possible, from the most demanding studio environments in the world right into people's living rooms. Abbey Road Studios has an incredible legacy of cultivating some of the most talented musicians of the last 86 years, and we're delighted to be helping extend that quality of audio experience to the next generation of musicians to work in these legendary studios."
About Bowers & Wilkins:
Bowers & Wilkins has been at the forefront of high performance audio for more than 50 years. Founded in the UK in 1966, the brand has designed and manufactured luxury home speakers, headphones, custom installation and performance car audio products that set new standards for innovation and sound quality, earning countless awards and the endorsement of many of the world's leading recording studios and musicians. Bowers & Wilkins' reputation is based on the unwavering pursuit of the best possible sound and an unsurpassable music listening experience. Learn more at www.bowerswilkins.com
About Abbey Road Studios:
Abbey Road Studios is the most famous recording studio in the world and a global music icon. The Studios are a centre of innovation for recording techniques and technology, education and everything connected to the past, present and future of music development. Home to countless landmark recordings and pioneering advances in recording technology, our legendary studio complex has a phenomenal history spanning over 86 years, encompassing celebrated work by many of the world's most famous recording artists including The Beatles, Florence + The Machine, Pink Floyd, Kanye West, Ed Sheeran, Oasis, Sam Smith, Nile Rodgers, Lady Gaga and Adele. Film scores recorded at Abbey Road Studios include The Lord of The Rings trilogy, the Harry Potter films, Gravity, Black Panther and the multi award winning The Shape of Water. Discover more at www.abbeyroad.com
SOURCE Bowers & Wilkins