Boyd Gaming's 'B Connected' Players Club Goes Nationwide

- Casinos Giving Away Millions to Celebrate Rollout -

Jun 28, 2010, 13:51 ET from Boyd Gaming Corporation

LAS VEGAS,  June 28 /PRNewswire-FirstCall/ -- Boyd Gaming Corporation (NYSE: BYD) today announced it is launching an enhanced, multi-property player loyalty program under the nationwide brand "B Connected" – and celebrating with a giveaway of up to $3.75 million in slot dollars during the first week of July.

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The B Connected brand is replacing the "Club Coast" name previously used in Las Vegas at Gold Coast, Suncoast, Sam's Town and The Orleans. Customers of these properties will keep all earned benefits and club points they've previously earned under the program.  In addition, all members will enjoy new enhancements to the B Connected club:

  • Members will now have six months to qualify for a promotion to "Sapphire" or "Emerald" level, up from three months under Club Coast;
  • Reel slot machine players will receive double credit toward their card score, used to determine a promotion to Sapphire or Emerald level.  Table games players will receive accelerated credits as well;
  • Members will enjoy several additional new benefits, including priority slot service, advance purchase of show tickets, and special gifts upon achieving Sapphire and Emerald level.

Paul Chakmak, Executive Vice President and Chief Operating Officer of Boyd Gaming, said, "Given the nationwide popularity of our player loyalty program, we're excited to unite our properties under the B Connected brand.   With a single brand and more consistent rules, customers will find it easier than ever to reap the benefits of the B Connected program."

In recognition of B Connected's debut, Gold Coast, Suncoast, Sam's Town and The Orleans will each be giving away up to $250,000 in slot dollars on July 4, while Boyd Gaming's three downtown Las Vegas properties (Main Street Station, Fremont and the California) will be giving away an additional $250,000.  To participate, members simply need to visit the B Connected booth at their favorite casino on July 4 to see if they're a winner.  Each Las Vegas winner will receive $500 in slot dollars, which will be automatically credited to their B Connected account.

Five Boyd Gaming properties in the Midwest and South will also be giving away slot dollars in early July: Sam's Town Shreveport (July 1), Blue Chip (July 2), and Sam's Town Tunica, Delta Downs and Treasure Chest (July 5).

B Connected membership is free and available at 13 Boyd Gaming properties: Gold Coast, The Orleans, Sam's Town, Suncoast, California, Fremont and Main Street Station in Las Vegas; Blue Chip in Michigan City, Indiana; Par-A-Dice in East Peoria, Illinois; Sam's Town in Tunica, Mississippi; Treasure Chest in Kenner, Louisiana; Delta Downs in Vinton, Louisiana; and Sam's Town in Shreveport, Louisiana.

Membership in B Connected is available only to persons 21 and older.  For more information, visit www.bconnectedonline.com.

About Boyd Gaming

Headquartered in Las Vegas, Boyd Gaming Corporation (NYSE: BYD) is a leading diversified owner and operator of 16 gaming entertainment properties located in Nevada, New Jersey, Mississippi, Illinois, Indiana, and Louisiana.  Boyd Gaming press releases are available at www.prnewswire.com.  Additional news and information on Boyd Gaming can be found at www.boydgaming.com .

SOURCE Boyd Gaming Corporation



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