
bQuest Wins the Thought Leadership Award in Wealth Management's 2026 "Wealthies" Industry Awards Program
Recognition honors bQuest's work equipping advisors to address longevity planning and aging care coordination, one of the wealth management industry's most pressing challenges
DENVER, Sept. 15, 2026 /PRNewswire/ -- bQuest, the multiple award-winning aging-care and longevity planning intelligence platform built to help financial advisors guide clients through some of life's most complex and emotional moments, announced today that it has won the Technology Providers – Thought Leadership category at the 2026 Wealthies, presented by Wealth Management. This is the second year in a row that bQuest has been recognized as a category leader and award-winner.
The Wealthies recognize the individuals, firms, and technology providers driving innovation across the wealth management industry in supporting advisor success, judged by a panel of industry experts. This year's awards set a new record with nearly 1,400 nominations from over 500 companies.
The award recognizes bQuest's original research, advisor education programs, and practical tools built around one of the industry's defining challenges. As Americans live longer, advisors are being asked to guide clients through complex decisions such as care coordination, cognitive decline, caregiving logistics, digital asset legacy planning, and more, that traditional financial planning was never designed to address. Over the past year, bQuest has published ground-breaking research including multiple white papers and case studies, alongside a program of webinars and speaking engagements that has drawn thousands of downloads and attendees.
"For too long, our industry has treated retirement planning as a math problem, such as how much someone needs to save, and how to invest it," said Lauren Clough, CEO and co-founder of bQuest. "But the real challenge clients face isn't just running out of money, it's navigating the logistics, the family dynamics, and the care decisions that come with living longer than any generation before them. That's the problem bQuest exists to solve, and this recognition is a testament to what our mission is all about in giving advisors the content, insight, and technology they need to have those harder conversations with confidence, before a crisis forces the issue."
Clough added that the award reflects the response bQuest has seen from advisors directly. "Every white paper we publish, every webinar we run, every framework we build is designed to be something an advisor can put to work with a client that same week," she said. "Winning Thought Leadership in this category tells us we're closing a real gap in how this industry prepares people for aging, one of the most pressing issues we all face."
bQuest will also be participating in the upcoming Future Proof conference, taking place September 14-17, 2026 in Huntington Beach, CA.
About bQuest
bQuest is a technology-driven aging care and longevity planning intelligence platform built exclusively for financial advisors. Designed to integrate seamlessly into advisor workflows, bQuest enables advisors to support clients and families through critical life transitions, from aging in place and caregiving, to hospice and estate matters, without sacrificing efficiency or focus. bQuest combines a curated provider network, digital access, and marketing tools to help advisors grow trust, deliver holistic service, and strengthen client loyalty across generations. Learn more at www.thebquest.com.
SOURCE bQuest
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