Brafton and Sprinklr partner to provide in-depth social analytics for smarter content marketing

Brafton's enhanced social media marketing service will use Sprinklr analytics to develop stronger and smarter campaigns for its clients.

Mar 14, 2013, 07:45 ET from Brafton

BOSTON, March 14, 2013 /PRNewswire/ -- North America's premier news and content marketing agency Brafton is excited to announce a new strategic partnership with social media management system Sprinklr. Brafton's clients will receive more social analytics and benefit from smarter ongoing content marketing strategies for better customer engagement and ROI.

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Through its partnership with Sprinklr, Brafton will offer social media marketing customers enhanced insights on follower demographics, brand mentions, audience sentiment and the most popular branded content across platforms like Twitter, Facebook, LinkedIn and more. Brafton clients can expect an integrated and hyper-relevant content marketing strategy that draws on holistic measurement from Sprinklr social data and Google Analytics.

"We're very excited about our partnership with Sprinklr. Marketers are jumping into social campaigns, but it's still a challenge for them to understand how to use social metrics to unlock marketing opportunities. Sprinklr's social media management system gives us better insights into the type of content that drives positive response from our clients' social audiences. As a result we'll be able to provide more actionable insights on their social interactions and overall strategies to demonstrate ROI," said Brafton's Director of Social Media Meagan Parrish.

Sprinklr allows Brafton to create hyper-optimized website content that speaks to key markets. As social strategists uncover what drives audiences to engage, Brafton's editorial teams will use these insights to strengthen content marketing campaigns.

"We're honored and excited to work with an innovative news and content marketing agency like Brafton. Combining their targeted editorial content and our expertise in enabling large organizations to be social at scale, Brafton will help its clients achieve improved engagement and business results through smarter content creation," Sprinklr's VP of Marketing Jeremy Epstein said.

Brafton looks forward to pairing Sprinklr insights with its strategic content offerings.

"In order to continually grow your online presence, it's important that you modify your strategy according to user response and measurable results. Social metrics are very valuable both to us and our clients. Incorporating Sprinklr data into our content analytics allows us to refine our clients' strategies to fuel their brands across the web," Parrish said.

About Brafton: Brafton is North America's premier news and content marketing agency, named Inc.'s 61st fastest-growing U.S. private company. The agency's relentlessly creative writers, designers and video teams work with its results-obsessed SEO and social media consultants to provide engaging and exclusive content for clients' unique audiences and business goals. Custom analytics reporting ensures maximum results. Brafton serves clients across the continent from offices in Boston, Chicago and San Francisco. 

About Sprinklr: Sprinklr fundamentally believes that the advent of social technologies changes every aspect of how businesses connect with their audiences. With over 200 global brands as customers, and financing from Battery Ventures and Intel Capital, the company is relentlessly focused on helping large enterprises adapt the realities behind their firewall to the new realities of the socially-networked and empowered customer. The company offers an enterprise-wide Social Media Management System and related services. The world's most social brands choose Sprinklr to be Social@Scale.

Media Contact:
Katherine Griwert

SOURCE Brafton