Brafton appoints first Vice President of Product

In her new post as Vice President of Product, Meredith Farley will strengthen Brafton's product suite to drive customers' content marketing success online.

Nov 11, 2015, 12:42 ET from Brafton

BOSTON, Nov. 11, 2015 /PRNewswire/ -- Content marketing firm Brafton Inc. is proud to announce Meredith Farley as its newly appointed Vice President of Product. Meredith has been pivotal in the development and expansion of Brafton's offerings over the past six years.

"Strong product is core to our value proposition in the marketplace," CEO Richard Pattinson said. "As Vice President of Product, Meredith is expertly placed to bring her extensive product leadership experience to our existing and future clients. Meredith has been a continual advocate for the central placement of product in our business since joining Brafton in 2009, and I am delighted to have her help drive us further forward as our new Vice President of Product."

As VP of Product, Meredith stands responsible for overseeing and developing Brafton's product line, working closely with department heads across the business, clients, prospects and vendors to pilot and launch new offerings. She aims to ensure Brafton is creating product-based solutions that are smart, consistent and ahead of the marketplace and client need.

"Brafton's products and services have steadily evolved from stand-alone deliverables to symbiotic pieces of a holistic strategy," Meredith said. "Our increasingly sophisticated deliverables and offerings are poised to move us further in that direction."

One of Meredith's first priorities is to address current customers' challenges with marketing technology. Marketing technology is not a competitive advantage anymore – it's a ticket to entry. More than 60 percent of marketers plan to increase tech budgets in the next two years.

"Most companies are struggling to coordinate several moving parts toward a sound content marketing strategy that is anything close to efficient or cost-effective," Meredith said. "Brafton's product suite is moving in the direction of meeting all of those needs in one place. I'm excited to partner with our clients on broader initiatives moving forward."

About Brafton

Brafton is North America's premier content marketing firm, recognized for four consecutive years on the Inc. List as one of the fastest-growing U.S. private companies. Brafton offers end-to-end content marketing solutions. In-house writers, graphic designers and video teams work with its SEO and social media consultants to create exclusive content, targeting clients' unique audiences and business goals. Brafton provides strategies that engage social audiences, drive relevant website traffic and maximize web conversions. Brafton serves clients throughout North America from offices in Boston, Chicago and San Francisco.

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SOURCE Brafton