Brain Resource Expands Reach with Welltok's CafeWell Connect Program

SAN FRANCISCO, March 5, 2014 /PRNewswire/ -- Brain Resource (BRRZY: OTC US, BRC: ASX) announced today that its MyBrainSolutions is the first mental health resource to be available through Welltok's CafeWell Connect program. The MyBrainSolutions content, including assessment, guided exercises and videos, may now be integrated into the CafeWell Health Optimization Platform, which guides and incentivizes consumers to achieve optimal health. 

"Optimizing an individual's health includes both physical and mental status. By adding Brain Resource to our CafeWell ecosystem, we can offer a more holistic solution for population health managers," said Maneesh Goyal, senior vice president of corporate development for Welltok. "We are pleased to feature Brain Resource as our inaugural mental health partner, and help accelerate usage of its dynamic, innovative solution."

MyBrainSolutions is a scientifically designed brain health program that assesses an individual's emotional state and engages consumers in recommended Brain Training Circuits comprised of real time brain exercises, videos, information and outcome monitoring. MyBrainSolutions exercises promote significant improvement in core brain capacities with just 20 uses of the games, according to the Journal of Technology and Innovation. 

The CafeWell platform, sponsored by population health managers, is an organized ecosystem of innovative health improvement resources and programs that now includes MyBrainSolutions. CafeWell creates personalized Social Health Itineraries for consumers based on multiple factors, including health status, goals and available benefits. MyBrainSolutions may be recommended for consumers with an interest or need to address emotional conditions challenging their ability to perform at peak. 

"The inclusion of MyBrainSolutions brain training exercises and content within the CafeWell platform is further evidence that brain health is becoming recognized as an important health and wellness indicator. Maintaining peak brain health is central to an individual's ability to live optimally and achieving this often means changing unproductive psychological processes and unhealthy habits," said Evian Gordon, CEO of Brain Resource, Ltd. "As a Welltok partner, we will have the opportunity to help millions of consumers achieve their prime mental state." 

About Brain Resource 

Brain Resource is the leading provider of brain health and resilience training for employers, wellness providers and payers, translating new findings about the brain into engaging products to improve cognition and brain function. With offices in San Francisco and Australia, as well as agents in Europe and Israel, the company is underpinned by an international consortium of scientists and clinicians who bring together aspects of the brain that are usually assessed independently. For more information, visit www.brainresource.com or www.mybrainsolutions.com.

About Welltok

Welltok, Inc., the pioneer in health optimization, is revolutionizing the way population health managers align consumer actions and behaviors with the right incentives and rewards. CafeWell, the company's groundbreaking Health Optimization Platform(TM), enables access to an organized ecosystem of programs and resources and drives engagement through a novel combination of social, gaming and personalization technologies. This unique approach, delivered via a Platform as a Service model, enhances revenue growth, increases administrative efficiency and drives improved healthcare value. 

Media Contacts:

Brain Resource
Dan Segal (COO) 
[email protected]
+61 407 272 777 

Welltok
Erica Morgenstern
[email protected]

SOURCE Brain Resource