27 Feb, 2019, 10:00 ET
SAN FRANCISCO, Feb. 27, 2019 /PRNewswire/ -- Ingenuity™ Brands, the first company dedicated to food-based brain nutrition, announced today the launch of Brainiac™ Kids, the first line of kids' yogurts specifically targeted to help their developing brains. Brainiac™ Kids yogurts are delicious, whole milk yogurts enhanced with the BrainPack™, a unique blend of key nutrients, including the Omega-3s DHA and ALA as well as Choline, which support childhood brain development. One 4oz. cup of Brainiac™ Kids yogurt provides as much Omega-3 DHA as one kid's portion of salmon, plus as much Omega-3 ALA as 1 cup of Brussels sprouts, plus as much Choline as 2 cups of broccoli.
Created by parents, pediatricians, nutrition scientists and neurologists, Brainiac™ Kids is poised to disrupt the nearly $1.5 Billion a year kids yogurt category by meeting growing consumer demand for healthier, delicious yogurt options with important added benefits.
"When we needed to switch our newborn to formula, my wife and I spent a lot of time investigating the options. The focus on brain nutrients made us wonder if our older kids were missing out. With the help of experts, we discovered that kids in America, including ours, are getting far too little of the critical nutrients their rapidly growing brains need," said Jonathan Wolfson, Founder and CEO of Ingenuity™ Brands.
According to the USDA NHANES Survey, "What We Eat in America" and the World Health Organization's nutrition targets, children* are only eating 20% of what is considered an adequate daily amount of Omega-3 DHA/EPA. In addition, data from the Survey and the National Academy of Medicine, which sets US dietary recommendations, demonstrates that kids* are only getting about two-thirds of their daily adequate intake of the essential nutrient Choline. All of these nutrients are critical for childhood brain development, and kids are just not getting enough.
Omega-3 DHA is an essential building block of brain cells and Choline is an essential nutrient that connects and enhances our brain's information "superhighways." There is a growing body of research that supports their essential role in brain development throughout childhood and adolescence as the brain continues to grow and develop memory, emotions, and higher cognitive functions.
"Our kids' brains continue to develop after those first critical 1,000 days ― and we need good, kid-friendly foods to nurture developing brains throughout their childhood and teen years," added Wolfson. "These nutritional challenges presented an opportunity to create a food brand from the ground up, focused on brain nutrition and launched with yogurts that are not only delicious and fun for kids, but also help to feed their brains and close the nutrient gap."
"As a parent of three, I know how hard it is to get kids to eat good sources of these nutrients ― like salmon and broccoli ― which is why Brainiac™ Kids is so exciting to me," said Mark Brooks, Co-Founder and President of Ingenuity™ Brands. "It's a whole food that kids will love and parents can feel good about, as it helps every child get the brain nutrients they need to reach their full potential."
Brainiac™ Kids supports brain development while also providing simply better nutrition. Brainiac™ Kids Whole Milk Yogurts have 40% less sugar and 50% more protein than the leading kids' yogurt and Brainiac™ Kids yogurt drinks have 50% less sugar than the leading kids' yogurt drink. They are made with three strains of live and active probiotic cultures, are non-GMO, gluten-free, kosher, contain no artificial ingredients and are derived from cows not treated with rBST.
Brainiac™ Kids is now available at H-E-B's Central Market locations in Texas and will be available in late March through Good Eggs, the Bay Area based online grocery delivery service. Available in four tasty, kid-approved flavors, including Strawberry Banana, Strawberry, Mixed Berry and Cherry Vanilla. Brainiac™ Kids is recognized for bringing much needed innovation to the kids' yogurt category and is an Expo West NEXTY Award Finalist for "Best New Natural Kid's Product."
To learn more about Brainiac™ Kids, visit www.brainiackids.com and follow us on Instagram @BrainiacKids and on Facebook @BrainiacKidsFoods.
About Brainiac™ Kids
Brainiac™Kids is the first line of children's yogurt products developed specifically to support brain development while also having lower sugar and higher protein than the other brands out there. Each Brainiac™ Kids Whole Milk Yogurt contains the BrainPack™, a one-of-a-kind blend of the Omega-3s DHA and ALA, as well as Choline, all of which feed kids' brains and help set the foundation for lifelong brain health. Brainiac™ Kids yogurts was created to address a critical nutrient gap in kids' diets and help every child get the brain nutrients they need to reach their full potential.
Brainiac™ Kids strives to make delicious, healthy products that are accessible to all; sources ingredients that are sustainably produced, minimally processed, and nutritionally sound; and uses packaging that keeps products fresh and safe and has the lightest environmental footprint possible.
About Ingenuity™ Brands
Ingenuity™ Brands, the first company dedicated to food-based brain nutrition, is driving innovation in the food industry, with real and delicious products to support brain development, performance and health.
* Average Adequate Intake levels for children (boys and girls), aged 4 to 18.
SOURCE Brainiac Kids
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