Brand USA Selects Ogilvy Public Relations as Agency of Record
Agency to Handle Integrated Global Media Relations
NEW YORK, Dec. 29, 2014 /PRNewswire/ -- Brand USA, the public-private partnership charged with promoting international tourism to the United States, today announced it has selected Ogilvy Public Relations as its global media relations agency of record following a competitive RFP process. Ogilvy PR has been Brand USA's media relations partner since December 2013. The relationship will continue to be managed by the Ogilvy Media Influence team based in the New York office and will expand to include support from a multi-disciplinary global team.
"We are excited to continue working with the Ogilvy PR team and look forward to building on our partnership to drive travel to the United States," said Anne Madison, Chief Communications Officer, Brand USA. "As you know, we have a significant goal to reach in attracting 100 million international visitors by 2021 and are pleased to partner with an agency that has proven destination marketing expertise."
Ogilvy Media Influence will be responsible for establishing a consistent message and global media relations strategy on behalf of Brand USA to drive increased international visitation to the United States while also growing the nation's share of the global travel market. The program will consist of a strategic mix of earned media relations, social media engagement, content creation, influencer engagement and industry events support.
"Destination marketing is an emerging core competency for the agency and we are thrilled to continue our work with Brand USA," said Jennifer Risi, Managing Director, Ogilvy Media Influence and Head of Media Relations, North America. "It is an exciting time for Brand USA and we look forward to working to position the brand as a global ambassador for U.S. tourism and promoting the diversity of all that the United States has to offer."
About Brand USA
Brand USA is the public-private partnership responsible for promoting the United States as a premier travel destination and communicating U.S. entry/exit policies and procedures. Established by the Travel Promotion Act in 2010, the organization's mission is to increase international visitation to the United States while working in partnership with the travel industry to maximize the economic and social benefits of travel. These benefits include creating jobs essential to the economy and fostering understanding between people and cultures.
For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information about travel to and around the United States, please visit Brand USA's consumer website at www.DiscoverAmerica.com.
Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2013, for the second consecutive year, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index. Ogilvy was also named Best Digital Consultancy in the World, Most Creative Agency and Best South-East Agency by the Holmes Report. Ogilvy PR
integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications
companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.
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SOURCE Ogilvy Public Relations Worldwide
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