PITTSBURGH, Jan. 14, 2016 /PRNewswire/ -- Branding Brand, the world's largest mobile commerce platform provider, today announced it has been named a leader in Forrester Research, Inc.'s report, "The Forrester Wave™: Mobile Commerce and Engagement Platforms, Q1 2016." Branding Brand is a leader in both report categories: Mobile Web and Mobile Apps.
The report identifies and then ranks the 10 most significant mobile engagement solution providers.
According to the Mobile Web section of the report, "Branding Brand sits firmly in the lead. For mobile Web, Branding Brand scored highest in current offering, among the leaders in strategy, and also scored well with its market presence. The firm stands out from the crowd with a top score in each of the core mobile Web categories while keeping its offering updated to meet the current and emerging trends in mobile Web engagement."
The report also states: "On top of having a strong partner ecosystem, clients cited the firm's vision and outstanding supporting services as key reasons they continue to work with Branding Brand."
The Mobile Apps section reports, "Branding Brand has a respectable market presence and is a Leader for the diligence it has shown in keeping pace with market trends. For example, it is one of the few to have heavily prioritized both analytics and in-store experiences, both of which are critical for strategically servicing today's omnichannel shopper."
"We are honored to see our platform ranked as a leader in Mobile Commerce and Engagement Platforms, in both Mobile Web and App categories," said Chris Mason, Branding Brand co-founder and CEO. "Mobile commerce continues to evolve and expand further away from basic functionality on a smartphone or tablet. We stay dedicated to innovating and optimizing to help our clients deliver on their promise to provide the best experiences for their customers."
ABOUT BRANDING BRAND: Branding Brand launches and optimizes web, app, and in-store shopping experiences for 200 major brands, including American Eagle Outfitters, Sephora, and Sports Authority. Over two billion customers a year shop on the Company's patented platform, arming its analysts with the largest collection of data on usability best practices. For more information, visit www.brandingbrand.com, or follow @brandingbrand on Twitter.
A copy of the report can be downloaded at: www.brandingbrand.com/forrester
SOURCE Branding Brand