Branding Brand Selected As Nominee In 17th Annual Webby Awards

Vote Online to Help the Start-up Win Internet's Top Honor

Apr 17, 2013, 11:03 ET from Branding Brand

PITTSBURGH, April 17, 2013 /PRNewswire/ -- Branding Brand announced today that its Crate & Barrel Wedding & Gift Registry App has been nominated for Best Shopping Mobile App in the 17th Annual Webby Awards. Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet. The IADAS, which nominates and selects The Webby Award Winners, is comprised of web industry experts, including media mogul Arianna Huffington, Skype CEO Tony Bates, Mozilla CEO and Chair Mitchell Baker, Instagram co-founder Kevin Systrom, mobile-phone inventor Martin Cooper, and StumbleUpon founder Garrett Camp.

Branding Brand builds mobile sites and apps for over 150 leading retailers, including American Eagle Outfitters, Ralph Lauren, and Sephora. The company was founded by three friends from Carnegie Mellon University and is headquartered in Pittsburgh.

"Nominees like Branding Brand are setting the standard for innovation and creativity on the Internet," said David-Michel Davies, Executive Director of The Webby Awards. "It is an incredible achievement to be selected among the best from the 11,000 entries we received this year."

"We are honored to receive this nomination for our work," said Chris Mason, Branding Brand co-founder and CEO. "Mobile is changing the way people shop, and the Crate & Barrel app is a great example of this.  Customers are walking into stores with a powerful tool in their pocket. Using a smartphone's camera to replace traditional hand-held scanners shows how mobile can connect online and offline worlds."

As a nominee, Branding Brand is also eligible to win a Webby People's Voice Award, which is voted online by fans across the globe. From now until April 25th, Branding Brand supporters can cast their votes at

Winners will be announced on Tuesday, April 30, 2013 and honored at a star-studded ceremony on Tuesday, May 21, 2013 at Cipriani on Wall Street in New York City, where they will have an opportunity to deliver one of The Webby Awards' famous 5-Word Speeches. Highlights from last year's 5-Word Speeches include: Pinterest: "Pinterest loves you Ryan Gosling"; Bjork: "A.E.I.O.U"; and Holocaust survivor Tibor Sands for The United States Holocaust Museum: "Thank you for remembering me."

For a full list of last year's 5-Word Speeches, please visit

About Branding Brand:
Branding Brand powers mobile commerce sites and apps for the world's leading retailers, including Ace Hardware, American Eagle Outfitters, Bath and Body Works, Benefit Cosmetics, Brookstone, Calvin Klein, The Children's Place, Costco, Crate & Barrel, Dick's Sporting Goods, Dollar General,, Eastern Mountain Sports, GNC, Hot Topic, Jo-Ann, Kate Spade, Nasty Gal, Nautica, Petco, Ralph Lauren, Sephora, Spanx, Steve Madden, Timberland, and Tumi. Based in Pittsburgh, PA, it is the largest and fastest-growing mobile commerce platform in the industry. For more information, visit or @brandingbrand.

About The Webby Awards:
Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising & media, online film & video, and mobile & apps. Established in 1996, the 17th Annual Webby Awards received 11,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Internet Explorer, Google+, Quancast, Yext, Vitamin T, PricewaterhouseCoopers, Mashable, The Occasional and Business Insider.

SOURCE Branding Brand