Branding Pioneers Define New Paradigm and Launch MBLM

Mar 01, 2011, 08:00 ET from MBLM

NEW YORK, March 1, 2011 /PRNewswire/ -- Branding pioneers John Diefenbach, former CEO of Landor, founder and CEO of Diefenbach Elkins/FutureBrand and partner at Wolff Olins, and Claude Salzberger, former creative director at Landor, founding partner of Diefenbach Elkins/FutureBrand and Emblem, have launched MBLM, an agency focused on creating greater intimacy between people, brands and technology.

(Logo:  http://photos.prnewswire.com/prnh/20110301/NY55610LOGO )

Observes MBLM Chairman Diefenbach, "Claude and I have brought together an extraordinary group of partners who can work on assignments that span industries, cultures and marketing and technology disciplines. It's a team built for today's fast-changing, interdependent and information-rich world."

Managing Partner Mario Natarelli, former CEO of FutureBrand, North America and Middle East, is also a firm believer in the need for change. "We believe the next paradigm in helping clients adapt, lead and grow is to create brand-driven, technology-savvy solutions that create more compelling and meaningful connections, in more ways, in more places, and through more devices than ever before," says Natarelli.

MBLM provides a full range of services, from brand strategy, design and implementation to the creation of mobile applications, websites and branded environments. The agency's name, MBLM, (pronounced emblem), reflects its technology bias and expresses the crisp, bold and matter-of-fact way in which the agency works.

About MBLM

MBLM (pronounced emblem) is an independent brand agency with offices in the US, Latin America and the Middle East. With an integrated team of architects, designers, strategists, coders, researchers, writers and culture lovers, MBLM offers a full range of services from brand strategy, design and implementation to the creation of mobile applications, websites and branded environments. Our focus is to help clients create solutions, applications and experiences that help their businesses adapt, lead and grow. For more information, visit http://www.mblm.com.

Contact:  Rina Plapler, Partner at rplapler@mblm.com or 1-212-979-8200 ext. 704

SOURCE MBLM



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