ATLANTA, Feb. 26, 2013 /PRNewswire/ -- The Wild Stone brand partnered with Brandmovers to launch a Valentine's Day Twitter campaign and microsite that resulted in major social media exposure for the Wild Stone brand. The #VDayRuleBook became one of the top 10 hashtags across the globe and trended in India as well as other countries including Canada.
People were asked to tweet their Valentine's Day rules with #VDayRuleBook as well as follow @wildstoneonline on Twitter. The best tweets were then featured on Wild Stone's microsite and entered for the chance to win an Apple iPad or iPod Shuffle.
- 7,500 original Tweets and 50,000 Re-tweets were generated in less than 30 hours garnering 21 million+ impressions for #VDayRuleBook
- The campaign began trending across India within one hour of its launch and continued to trend throughout the majority of the campaign in India, Mumbai, Delhi, and other major Indian cities
- More than 1,000 unique people visited the campaign microsite and the average time spent on the site was more than 3 minutes
- 20,000+ voices generated 70,000+ tweets over the campaign duration
"The Wild Stone #VDayRuleBook contest, turned out to be our best-performing campaign. We have set very high benchmarks for ourselves and I am pretty positive that we will continue to break our own records going forward," Amogh Kuthiala, Director of Brandmovers Asia, said about the campaign.
Brandmovers is a global digital engagement company specializing in building meaningful connections between brands and their customers across all media platforms, channels, and technologies. Brandmovers is headquartered in Atlanta with offices in the Americas, Europe, and Asia.