BrandTuitive Launches Campaign for Best Monitor Calibration Product Ever Produced By Datacolor®

NEW YORK, Feb. 12, 2019 /PRNewswire/ -- NYC-based branding and marketing agency, BrandTuitive, partnered with color management solutions company, Datacolor^®, to launch their latest monitor calibration tool – SpyderX^®. BrandTuitive was engaged to position the product for launch, develop a compelling messaging platform and create a campaign that powerfully resonates with their photographer target audience.

Through comprehensive research of the category and competition and in-depth, one-on-one interviews with photographers, BrandTuitive developed a simple yet powerful messaging platform based on SpyderX being "the best Spyder ever." While Datacolor has produced many Spyder models, SpyderX is a technological breakthrough, which led BrandTuitive to position it as "the fastest, most accurate, easiest-to-use Spyder ever created by Datacolor." This platform honors the brand's heritage while highlighting attributes that are most attractive to the audience.

BrandTuitive also learned how important it is for photographers to be able to achieve their creative vision. This insight is the foundation of the "Behind the Shot" campaign, which celebrates the incredible lengths photographers go to in order to capture extraordinary shots. In contrast with all that effort, SpyderX is the easy part ­– photographers can now calibrate their monitors in under two minutes. According to Todd Brenard, Chief Strategy Officer at BrandTuitive, "Getting to know these photographers and how invested they are in their work allowed us to create a campaign that recognizes their passion."

BrandTuitive was also engaged to develop marketing materials including a dedicated SpyderX website, print and digital ads, tradeshow materials, content for Amazon and email blasts. "Spyder has been around for over 18 years, and we thought we had said it all," said Susan Bunting, Director of Marketing, Consumer Solutions at Datacolor. "BrandTuitive was able to discover fresh and authentic insights for our groundbreaking new product that resonate with our audience. We're excited about the launch campaign they developed which really brings these insights to life."

About BrandTuitive

BrandTuitive is a full-service branding and marketing agency based in New York City. They believe in revealing the truth of brands to understand how they uniquely fulfill the unmet needs of their constituents. Those strategic insights are then delivered in powerful brand messaging and results-driven creative. From global powerhouse brands to quickly emerging startups, BrandTuitive's clients range across a wide variety of industries. For more information, visit www.brandtuitive.com.

About Datacolor

Datacolor, a global leader in color management solutions, provides software, instruments and services to assure accurate color of materials, products, and images. The world's leading brands, manufacturers and creative professionals have used Datacolor's innovative solutions to consistently achieve the right color for more than 45 years.

The company provides sales, service, and support to over 100 countries throughout Europe, the Americas, and Asia. Industries served include textile and apparel, paint and coatings, automotive and plastics as well as photography, design and videography. For more information, visit: datacolor.com.

CONTACT: Todd Brenard, 646-790-5708, [email protected]

SOURCE BrandTuitive

Related Links

https://www.brandtuitive.com