NEW YORK, Oct. 12 /PRNewswire/ -- Bravado, the world's leading global music merchandising company, has appointed Tracy Nurse to Senior Vice President of International. The announcement was made today by Tom Bennett, Chief Executive Officer of Bravado and to whom Ms. Nurse reports.
"As we continue to expand Bravado, we could not have asked for a more talented executive than Tracy," stated Mr. Bennett. "Her track record of success is second to none, and I'm confident that we'll immediately reap the benefits of her fresh perspective, innovation and experience as our business grows around the world."
"Bravado is a company that I've admired for some time now," added Ms. Nurse. "The marriage of merchandise to music is one that continues to evolve and expand. I'm thrilled to be a part of the world's leading music merchandising company as they redefine the industry and continue as the market leader."
Prior to joining Bravado, Ms. Nurse served as Senior Vice President of International Marketing for Columbia/Epic Label Group, where she oversaw all activities of the group's international marketing staff as well as developing global marketing campaigns for a broad array of artists and projects including Beyonce, Neil Diamond, Celine Dion, Bob Dylan, Bruce Springsteen, Barbra Streisand and Shakira. Formerly, Ms. Nurse served as Senior Vice President of Marketing for Sony Music International (SMI), where she directed SMI's marketing activities and oversaw the company's international marketing staff.
Ms. Nurse first joined Sony in 1981 as part of the International A&R department of CBS Records, UK. In 1983 she joined CBS Songs, and over the next four years she held a variety of roles, including Creative Coordinator, within that organization. She moved to CBS International in 1987 as Promotions Coordinator and was promoted to Manager, Tours and Promotions for CBS Records in 1988. She became Marketing Manager for Columbia in 1991 and was promoted to Director, European Marketing, Columbia in 1993.
Bravado, the only global, 360 degree full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Madrid, Stockholm, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant marketing strength. In addition to Michael Jackson, Bravado artists include The Rolling Stones, Lady Gaga, Justin Bieber, Beyonce, Paul McCartney, Kanye West, No Doubt, Nickelback, Katy Perry, Elton John, Guns 'N Roses, Metallica, Led Zeppelin, Green Day and The Killers, among many others.