BRAWNY® 3-PLY DELIVERS ITS THIRSTIEST PAPER TOWEL EVER BY SUMMONING DEPENDABILITY TO YOUR DOORSTEP

BRAWNY® Unleashes Its Strongest Paper Towel Yet — and a Trio of Plaid-Clad Men Ready to Clean

ATLANTA, May 13, 2025 /PRNewswire/ -- Life can get messy, and, we'll say it: We know you're ready for a break. Spring cleaning should feel like a fresh start but so often, one partner ends up doing all the heavy lifting, leaving the other partner overwhelmed and overworked. Don't worry — the Brawny® brand has your back. And your countertops. And your floors without you even asking. That's the Brawny® brand dependability.

Say goodbye to 2-Ply and hello to the NEW Brawny® 3-Ply Paper Towels — our strongest, thirstiest, and most dependable paper towel yet. These paper towels are ready to be put to work, even if your partner isn't. Designed to take on life's messiest moments, it's the only 3-Ply Premium Paper Towel on the market, ready to wipe out everything from tiny drips to full-blown messes. And we mean any mess. But we're not stopping at stronger sheets — we're sending in reinforcements you deserve.

Meet the Brawny® 3-PLY GUYS

60% of people say they find their partner more attractive when they pitch in at home¹. And honestly? We're just here to raise the bar.

Here to save your day, and your sanity, we're bringing dependability to your doorstep. The Brawny® Man is reinvigorated and readier than ever to tackle any mess, anytime, anywhere, and now he's calling on three of his equally as dependable friends. Meet the Brawny 3-Ply Guys. Three strong, plaid-clad men handpicked and Brawny® Man-trained. They're showing up in select cities to do the dirty work — literally. What needs to be cleaned? They don't ask; they notice. That's what we call 3-Ply behavior.

Starting in May, the Brawny® 3-Ply Guys will give three homes a chance to win a complimentary house cleaning in cities where it's hardest to find a dependable partner² — New York, Los Angeles, and Dallas-Fort Worth.

"The Brawny® Man has always empowered you to handle whatever mess life throws your way," says Kasey Tahmosh, Brawny® Brand Building Manager. "Now he's rolling in backup with the 3-Ply Guys — a crew that shows up, steps in, and never backs down from a mess. Armed with the only 3-Ply Premium Paper Towel on the market, they're bringing serious strength — and a little charm — to spring cleaning."

For over 50 years, the Brawny® brand has been the Dependable Friend with Benefits. Now, with our 3-Ply innovative breakthrough and our bookable cleaning service promotion, we're giving spring cleaning a much-needed glow-up. Because life can be messy — but cleaning it up shouldn't be. 

About the 3-Ply Guys Promotion
Get your home cleaned by a trio of tough, towel-wielding pros. Three homes in each city below will get a chance to win a free house cleaning by the 3-Ply Guys. Enter for a chance to win a home cleaning at www.brawny.com/3-Ply-Guys during your city's booking window³:

• New York, NY: May 13-May 19
• Los Angeles, CA: May 20-May 26
• Dallas-Fort Worth, TX: May 27-June 2

About Georgia-Pacific
Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers and building products. Our familiar consumer brands include Quilted Northern®, Angel Soft®, Brawny®, Dixie®, enMotion®, Sparkle® and Vanity Fair®. Georgia-Pacific has long been a leading supplier of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers. Its Georgia-Pacific Recycling subsidiary is among the world's largest traders of paper, metal and plastics. The company operates more than 150 facilities and employs approximately 30,000 people directly and creates more than 80,000 jobs indirectly. For more information, visit: gp.com/about-us. For news, visit: news.gp.com.

LinkedIn: @Georgia-Pacific LLC
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MEDIA CONTACT
Nirmala Singh
[email protected]

¹Source: ACI Survey
² Source: FetishFinder analyzing data on six key factors among the 20 largest cities in the US: the population of single people, the likelihood of marriage, the annual divorce rate, the rate of individuals actively searching for a relationship, quality of life and cost of living.
³ABBREVIATED RULES. NO PURCHASE NECESSARY. Sweepstakes is open only to legal residents of the fifty (50) United States and District of Columbia residing in a 50-mile radius of metropolitan Los Angeles, CA area, metropolitan New York City, NY area or metropolitan Dallas, TX area who are eighteen (18) years of age or older at time of entry. Start/end times are 12:00:00 AM (local time) and ends at 11:59:59 PM (local time). NYC starts 5/13/25 – ends 5/19/25; LA starts 5/20/25 – ends 5/26/25; Dallas starts 5/27/25 – ends 6/2/25. For details on how to enter and/or for complete Official Rules, go to www.brawny.com/3-Ply-Guys. Void where prohibited. Sponsor: Georgia-Pacific Consumer Products, LP, 113 Peachtree St. NE, Atlanta, GA  30303.

SOURCE Brawny