NEW YORK, Feb. 8, 2019 /PRNewswire/ -- Brawny® Tear-A-Square® Paper Towels, a premium paper towel with a unique quarter sheet size option, has been named Product of the Year for 2019. Product of the Year is the world's largest consumer-voted award for product innovation, where winners are determined by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar, a global leader in consumer research. Brawny® Tear-A-Square® Paper Towels has been awarded the top honors for Paper Towels.
"This new product from Brawny® was designed with versatility in mind," said Diana Parise, Sr. Director – Brawny®. "Our consumers no longer have to feel the guilt of using a full or half sheet paper towel when only a quarter sheet is needed to wipe up small spills or take a snack on-the-go. They now have more options for more tasks."
Messy surprises can be found all around the house, and they come in all sizes. Tear-A-Square® offers three sheet size options in each paper towel roll: full sheet, half sheet and quarter sheet so you can use just what you need without the waste. Like all other Brawny® paper towel products, Tear-A-Square® paper towels are strong, absorbent and durable. They are perfect for both tough messes and everyday tasks such as absorbing small spills, wiping hands and face, as a napkin, and when eating snacks.
"Backed by the votes of over 40,000 everyday consumers, the distinctive Product of the Year logo helps shoppers identify the best new products in the supermarket, and saves them valuable time and money during the shopping experience," said Mike Nolan, CEO of Product of the Year. "In an increasingly competitive and saturated marketplace, the Product of the Year seal of approval gives our winning products a powerful tool proven to increase product trial, consumer awareness, distribution and sales."
For over 30 years globally, and 11 years in the US, Product of the Year has guided consumers to the best products on the market by recognizing companies and brands for quality and product innovation. Each year, Product of the Year accepts entries from consumer packaged goods that demonstrate innovation, and were launched within the previous year. The entries span a wide breadth of product categories, such as food, beverages, personal care, household care and more, with one product being chosen as a winner in its category through a nationally representative online study of 40,000 consumers conducted by Kantar.
The complete list of the 36 winning products of the 2019 Product of the Year Award can be found at productoftheyearusa.com, and follow along socially with #POYUSA2019 on Instagram, Facebook and Twitter.
Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers, nonwoven fabrics, building products and related chemicals. Our familiar consumer brands include Quilted Northern®, Angel Soft®, Brawny®, Dixie®, enMotion®, Sparkle®, Mardi Gras®, Vanity Fair®, and STAINMASTER™ household cleaning products. Georgia-Pacific has long been a leading supplier of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers. Its Georgia-Pacific Recycling subsidiary is among the world's largest recyclers of paper, metal and plastics. The company operates nearly 200 facilities and employs approximately 35,000 people directly and creates nearly 92,000 jobs indirectly. For more information, visit: gp.com.
About Product of the Year:
Product of the Year is the world's largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.
Kantar is the world's leading marketing data, insight and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar is part of WPP and its services are employed by over half of the Fortune 500 companies in 100 countries.