CHICAGO, July 22, 2014 /PRNewswire/ -- Economic growth, broader Internet penetration and the proliferation of inexpensive mobile devices that enable more consumers to shop online are all driving strong e-commerce growth in Latin America in general and Brazil in particular. The country home to the world's sixth-largest economy reported total online retail sales last year of $15 billion—more than triple the amount for Mexico and Argentina's total e-retail sales combined, according to Forrester Research. Of the 500 top Latin American online retailers ranked by annual sales, 299 are based in Brazil and their collective 2013 web sales of $11.7 billion claim a 44.5% share of all Latin America 500 web merchants and their collective online retail sales, which grew year over year 22.8% to $17.94 billion from $14.61 billion, according to Internet Retailer's just-released 2014 Latin America 500, the only industry resource that comprehensively ranks and analyzes the 500 leading web merchants in the Americas outside of the U.S.—the fastest-growing global e-commerce market behind China and ahead of the U.S. and Europe.
Expanded 25% in content, the Latin America 500 reveals for the first time the 500 largest web merchants in 10 Latin American countries—Argentina, Bolivia, Brazil, Chile, Colombia, El Salvador, Mexico, Peru, Uruguay and Venezuela—and 11 foreign-based ones and includes 128 data points per retailer. New and updated metrics for the 2014 edition include sales growth rates, conversion rates, average tickets, monthly web traffic, e-mail marketing campaign stats and social networking affiliations, to name but a few. And it contains the names, titles and addresses of 846 e-commerce executives who operate these leading Latin American e-retailers.
"The 2014 FIFA World Cup might be over, but e-commerce eyes the world over are still fixated on Brazil, the country whose online retail sales growth far outpaced that of the U.S. last year, even as overall economic growth rates slowed down in that country," says Jack Love, Internet Retailer chairman and publisher. "A strong case can be made for U.S. e-retailers to begin their pursuit of global e-commerce opportunities by first going south of their own border, where markets are closer, cultures are familiar and American brands are highly desired."
The Internet Retailer 2014 Latin America 500 guide is available in a 344-page, full-color digital version. The guide's data can also be accessed through an online database subscription to Top500Guide.com.
For research information, contact Mark Brohan, vice president, research and product development, Internet Retailer, at 312.362.9535.
For media inquiries, contact Chaz McCrobie-Quinn, circulation manager, Internet Retailer, at 312.362.0107.
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SOURCE Internet Retailer