Brazilian Leading SaaS e-Commerce Platform eCompany VTEX Makes Investment in Leading Latin American Social Marketing Platform: The Fan Machine

SAO PAULO, June 4, 2012 /PRNewswire/ -- The Fan Machine (www.thefanmachine.com) is a Cloud Social Marketing Platform that helps brands, agencies and advertisers to expand their fan base in social networks making it easier to get more Fans in Facebook through the use of easy-to-install applications, which require no technical knowledge to be used. The system is currently in Beta and is free to try.

VTEX (www.vtex.com.br), the leading company in e-commerce technology in Brazil, has signed an investment term to acquire a stake of The Fan Machine – www.thefanmachine.com – which has a development and research office based in Buenos Aires, Argentina, and offers a portfolio of solutions that enables clients to enjoy social networks power in depth. In a very simple way, the platform allows clients to create promotions and contests in order to broaden and loyalize their fan base on Facebook. And, in May 2011 was selected by Facebook as the first Preferred Developer Consultant in Latin America.

The Fan Machine was launched Brazil in a beta version a month ago and already has lots of users. The company plans to set up a business in the country by Q2. Currently the social marketing platform is being used by over 2000 agencies and brands, like American Express, Cencosud, Turner Broadcasting, and many e-commerce sites and small business. The platform is currently available in Portuguese, Spanish, and English, with 7 new languages to come in the next months.

According to Mariano Gomide de Faria, VTEX's CEO, the acquisition has the purpose of expanding VTEX services. He states: "The Fan Machine cloud social marketing platform working alongside VTEX business model will add more value to our applications". VTEX believes that the social commerce real power has not been explored in full yet and has been compelled to bet in this market.

The Fan Machine CEO, Anton Chalbaud, considers Brazilian market very important for his company due to its fast-pace growth. He adds: "As Brazil has a huge and powerful market, where the social networks' have a big influence, it's certainly a perfect place for our company to grow in".

Consequently, VTEX and The Fan Machine joint forces in order to work together with strong projects to continue its expansion in the short term.

About VTEX:

Since 1999, VTEX has stood out for both its innovation (it's in our DNA!) and a commitment to the results of the client. A pioneer in commercializing software as a service (SaaS) in Brazil, the company has in its portfolio leading brands such as Walmart, Petrobras, Nokia, and Sacks, among others. VTEX currently offers an extensive portfolio of e-commerce products for small, mid-size, and large companies.

For more information please access www.vtex.com.br
Facebook: fb.com/vtexonline
Twitter: @vtexonline

About The Fan Machine:

The Fan Machine (www.thefanmachine.com) is a Cloud Social Marketing Platform that helps brands, agencies and advertisers to expand their fan base in social networks through the use of Social Applications in the form of Contests, Sweepstakes, and other kind of promotional game mechanics.

In May 2011 the company was selected by Facebook as the first Preferred Developer Consultant in Latin America, because of it's compliance with Facebook guidelines, it's advanced technological skills, the scalability of it's developments, and overall innovation.

For more information please access www.thefanmachine.com

Facebook: fb.com/thefanmachine

Twitter: @thefanmachine

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SOURCE VTEX