Breaking the Silence: Mediaplanet's "Prostate & Urological Health" Campaign Encourages Men to Speak Up and Get Checked

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Sep 19, 2025, 07:50 ET

NEW YORK, Sept. 19, 2025 /PRNewswire/ -- Too often, the stigma surrounding prostate and urological health keeps men silent — and that silence can cost lives. Prostate cancer remains one of the most common cancers among men, and issues like urinary incontinence and erectile dysfunction continue to impact millions. Yet open conversations and early detection can make all the difference.

That's why Mediaplanet is proud to launch the "Prostate & Urological Health" campaign, an initiative focused on breaking stigma, empowering prevention, and encouraging men to take charge of their health.

Leading this conversation in the campaign's cover story is NBA All-Star Allan Houston and his father, Coach Wade Houston. In an exclusive interview, the father-son duo share their deeply personal journeys with prostate cancer. Their stories highlight the critical importance of intergenerational conversations about men's health — and the lifesaving role of early screenings.

"It's important to understand that early detection can prevent many of the medical challenges that happen once it's discovered," Allan Houston said. "Getting tested early by the right professional is critical to living a full and healthy life if you are diagnosed."

Coach Wade echoes the need for openness, especially among Black men who face higher risks: "We need to continue educating Black men that prostate cancer is a disease that's curable and is nothing to be ashamed of. You have to say, 'This is for me, and it's for my kids.'"

The print component of "Prostate & Urological Health" is distributed in today's edition of USA Today. Copies will be available at the upcoming Prostate Health Education Network Virtual Summit and Community Rally, and the Chicago Marathon. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets.

To explore the digital version of the campaign, visit: https://www.futureofpersonalhealth.com/campaign/prostate-and-urological-health/.

This campaign was made possible with the support of Allan and Coach Wade Houston, ZERO Prostate Cancer, The Prostate Cancer Foundation, American Urological Association, National Association for Continence, Men's Health Network, Prostate Conditions Education Council, Prostate Health Education Network, Interstitial Cystitis Association, American Association of Clinical Urologists, Imerman Angels, Large Urology Group Practice Association, Testicular Cancer Awareness Foundation, Man Vs Prostate and features paid content from Cleveland Diagnostics, Laborie, Hims, Levee Medical, Syncromune and Growve.