BERLIN, N.J., Sept. 20, 2011 /PRNewswire/ -- Another year, another birthday; getting older, and putting more candles on the cake may make some reluctant to celebrate, but enjoying a birthday is a milestone for some 11 million Americans who have a history of cancer, including 2.5 million breast cancer survivors, according to the American Cancer Society.
This fall, starting September 11, back-to-school season means back to breast cancer awareness and finding a cure, for at least one East coast retailer.
A.C. Moore Arts & Crafts, Inc., (NASDAQ :ACMR ) www.acmoore.com, 134 stores announce its joint effort with the American Cancer Society's Making Strides Against Breast Cancer program created to celebrate breast cancer survivors, educate people about how to reduce their breast cancer risk or find the disease early, and raise funds to end breast cancer.
As part of the company's commitment to local customers, anyone who visits any 134 A.C. Moore Arts & Crafts stores from September 11 - October 22, can make a donation to the Making Strides Against Breast Cancer program at check out. As a special bonus, each store will hold a free event on Saturday, Sept. 24 from 1 p.m. until 3 p.m. where participants can "make and take" their own pony bead pink ribbon pin, to signify awareness of breast cancer.
"We're starting our fundraising effort in conjunction with back to school to generate maximum awareness and support for the American Cancer Society efforts on early detection, and hopefully a cure for breast cancer," said David Abelman, A.C. Moore's Chief Marketing and Merchandising Officer. "We are confident that our customers and the crafting community, along with our associates, will support this effort in a big way."
"We appreciate the support of A.C. Moore for our Making Strides Against Breast Cancer effort," said Terry Music, chief mission delivery officer for the American Cancer Society. "The funds raised through Making Strides enable the Society to continue its progress against the disease by fighting for every birthday threatened by breast cancer in every community."
Funds raised through Making Strides will help the American Cancer Society save lives and create more birthdays by helping people stay well by taking steps to reduce breast cancer risk or find it early; helping people get well by providing information and support during and after a breast cancer diagnosis; by finding cures through investment in groundbreaking breast cancer research; and by fighting back by encouraging lawmakers to pass laws to defeat breast cancer and by rallying communities worldwide to join the fight.
The campaign coincides with the American Cancer Society's Breast Cancer Awareness Month in October, and gives customers an opportunity to make a difference in the fight against breast cancer.
About A.C. Moore
With 134 stores along the East Coast, A.C. Moore Arts & Crafts, Inc. brings families together for fun through creativity. Named by Parents Magazine as one of the top 10 places for birthday parties, A.C. Moore offers a wide range of programs to engage adults and children in crafting, including workshops, demonstrations and "Make & Takes." In addition to traditional craft products, A.C. Moore Arts & Crafts is also well-known for its selection of scrapbooking, jewelry, floral, yarn, fine art supplies, children's crafts kits and educational toys, along with ready-made frames and custom framing. To locate your local A.C. Moore Arts & Crafts, visit http://www.acmoore.com/, www.facebook.com/acmoore, twitter.com/officialacmoore and www.youtube.com/user/officialacmoore.
SOURCE A.C. Moore