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Breathe Right® Celebrates Three Unique Noses With Million Dollar Insurance Policies

Breathe Right® Partners With and Honors a Sleep Coach, Breathing Enthusiast and an Official Outer Space Odor Tester For Their Most Valuable Body Part


News provided by

GSK Consumer Healthcare

Dec 06, 2018, 09:00 ET

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WARREN, N.J., Dec. 6, 2018 /PRNewswire/ -- Today, Breathe Right® announced that they will be insuring three extraordinary noses with a million dollar insurance policy each, as well as awarding them a 24-karat Breathe Right® nasal strip. The policies and the custom nasal strips have been awarded to three individuals whose noses are crucial to their career. George Aldrich, official outer space odor tester, Nick Littlehales, a celebrity sleep coach and, breathing enthusiast and lifestyle influencer, Poppy Jamie. The brand has enlisted the trio to help showcase the important link between breathing and sleep to help America breathe right at night.

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"Nasal congestion and allergies are one of the biggest culprits of sleepless nights, and many people are unaware of how important nose breathing is to a good night's sleep," says Kristen Casavale, Breathe Right® Associate Brand Manager. "George, Nick and Poppy each have unique careers, where their noses and their breathing – quite literally – are at the forefront of the work they do every day. We're excited to work with them to educate congestion sufferers about the importance of breathing better to sleep better. In fact, we are so passionate about a good night's sleep, we want everyone to try a Breathe Right® Strip. Free samples are available at breatheright.com."

As the breathing expert, Breathe Right® understands that when you breathe better, you sleep better, and thus you are rested and can perform better during the day. This is especially important for a breathing enthusiast, a sleep coach and an outer space odor tester, whose noses are their biggest asset.

"As a space sniffer, I use my nose in a different way than most people. While I know my job may sound a bit bizarre, the reality is that my nose is the last line of protection between dangerous odors and the brave men and women who explore space," says George Aldrich, official outer space odor tester for nearly 45 years and Breathe Right® spokesperson. "If I can't breathe right during the day or night, it affects the ability to do my job and therefore, I can't do my part in helping keep our astronauts safe. I'm honored to accept the 24-karat Breathe Right® nasal strip, as well as the insurance policy for my nose, as it represents how important my nose and breathing are."

For more information on Breathe Right nasal strips and for a free product sample, visit www.breatheright.com

About Breathe Right® Nasal Strips
Breathe Right® nasal strips are a drug-free and clinically proven solution to relieve nasal congestion.  They  instantly open your nose so you can breathe better and get a more restful night's sleep. Breathe Right® nasal strips are a simple solution to a better night's sleep for nasal congestion sufferers. Breathe Right® nasal strips are available in a variety of options to appeal to the needs of consumers.  For more information, visit www.breatheright.com.

About GSK Consumer Healthcare
GSK Consumer Healthcare is one of the world's largest consumer healthcare companies. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. We have a heritage that goes back over 160 years. We own some of the world's best loved healthcare brands, including Sensodyne®, Theraflu®, Excedrin®, Nicorette® and NicoDerm®CQ®, FLONASE®, and TUMS®. These brands are successful in over 100 countries around the world because they all show our passion for quality, guaranteed by science. They are inspired by the real wants and needs of the millions of people who walk into pharmacies, supermarkets, market stalls and go online all over the world every day, and choose us first.

Our goal is to build a global, growing business we call a Fast Moving Consumer Healthcare (FMCH) company, dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.

About GSK
GlaxoSmithKline—one of the world's leading research-based pharmaceutical and healthcare companies—is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: https://www.gsk.com.

Media Contact Information:

Caitlin Kormann – GSK Consumer Healthcare
[email protected]
732-215-6564

Bria Rooney
[email protected]
212-445-8378

SOURCE GSK Consumer Healthcare

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