While 87% of Americans love the taste of s'mores, many lack access to a firepit. To preserve the joy of s'mores without the campfire, Breyers is creating the first-ever Breyers S'mores Freezerpit, an ice-cold, alternative take on a traditional campfire experience.
The Freezerpit looks like a stone firepit with faux-smoke and releases icy temperatures to chill the Breyers Campfire Collection S'mores bars and sandwiches inside.
On Friday, May 30, from 12pm-6pm CT, Breyers is bringing the Freezerpit to life in Chicago's Maggie Daley Park: the heart of the city's bustling downtown where firepits are few and far between. Guests can gather 'round the Freezerpit to enjoy log-style seating, acoustic music and Breyers Campfire Collection S'mores bars and sandwiches, while supplies last.
"Many people assume that the marshmallow-roasted taste of s'mores can only be found around a firepit. Breyers found a way to take the most beloved part of camping — the s'mores — and make it accessible to anyone, anywhere," said Bentley King, US Head of Ice Cream Marketing Operations at Unilever. "The Breyers Freezerpit makes that joy possible, even in the middle of a city. This experience is a first-class example of how the brand is centered around cultivating simple moments for families and friends to come together and make memories."
And for those who can't make it to the park? Breyers has something chill for you, too. Starting June 2, frozen treat fans nationwide can enter to win a Mini Freezerpit, a tabletop-sized, firepit-inspired cooler, a pint of Breyers Campfire Collection S'mores that fits inside and four Breyers skewer-inspired spoons to enjoy your treat. Whether in your living room, your backyard or your desk at work, s'mores just got a lot more portable (and less sticky!). Consumers can enter for a chance to win at Breyers.com/freezerpit from June 2–13.*
To create the Campfire Collection of S'mores treats, Breyers used real HERSHEY'S Milk Chocolate to achieve that truly classic s'mores taste. After all, 82% of Americans say HERSHEY'S Milk Chocolate is their preferred chocolate for making the perfect s'more.
- Campfire Collection S'mores 48 oz. Tub and Pints: We start with a base of toasted marshmallow and crunchy graham cracker, then add chocolate swirls made with creamy HERSHEY'S Milk Chocolate. You won't be able to get enough!
- Campfire Collection S'mores Bar (in stores and out-of-home): The S'mores Bar has a core of deliciously toasted marshmallow base surrounded by a chocolate layer made with smooth HERSHEY'S Milk Chocolate. The bar is then coated in graham cracker crunch.
- Campfire Collection Sandwich: Introducing our S'mores Sandwich. The filling is toasted marshmallow base infused with chocolate swirls made with smooth HERSHEY'S Milk Chocolate, all between two graham cracker wafers to provide the classic s'mores experience in a frozen format!
The Breyers Campfire Collection is available now at major retailers nationwide. To find a store near you, visit https://www.breyers.com/us/en/where-to-buy.html.
Whether it's a lunch break at work or a snack in the backyard, Breyers wants to remind everyone that the joy of s'mores can now be enjoyed as frozen treats.
*NO PURCHASE NECESSARY. Void where prohibited. The Breyers Mini Freezerpit Giveaway is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S./D.C., 18+. Begins 6/2/25 at 12:00 a.m. ET & ends 6/13/25 at 11:59 p.m. ET. For official rules, visit breyers.com/freezerpit-rules.
About Breyers®
The maker of the number one large sized premium packaged ice cream in the U.S.*, Breyers® always starts with high-quality ingredients. Breyers® Pledge has made Breyers® a family favorite since 1866. Breyers® is committed to making products with 100% Grade A milk and cream, naturally sourced colors and flavors, and sustainably farmed vanilla. All Breyers® ice cream is made with milk from cows not treated with artificial growth hormones**. Today, Breyers® makes more than 60 delicious flavors and varieties, including Natural Vanilla, Mint Chocolate Chip and Natural Strawberry. Breyers® products are available in U.S. grocery stores nationwide for the suggested retail price of $4.97 - $6.99. To learn more about Breyers® sustained commitment to quality and sustainability, visit www.Breyers.com or www.instagram.com/Breyers.
*Retail POS, latest 52 weeks
** Suppliers of other ingredients such as cookies, candies & sauces may not be able to make this claim. The FDA states that no significant difference has been shown between dairy derived from rBST-treated and non-rBST-treated cows.
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SOURCE Unilever North America
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