Briarcliffe Credit Partners to Acquire Branch Advisory Expanding Coverage to Europe, the Middle East, and Australasia

Largest dedicated private credit team grows further with opening of European headquarters in London

NEW YORK, July 7, 2025 /PRNewswire/ -- Briarcliffe Credit Partners ("Briarcliffe"), a leading placement agency dedicated exclusively to private credit, today announced the acquisition of Branch Advisory, a European placement agent led by Rollo R. Wigan. Mr. Wigan will serve as Head of EMEA at Briarcliffe and sit on its leadership team.

"This strategic expansion is in service to the sustained and growing institutional investor demand for private credit strategies globally," said Jess Larsen, Founder & CEO of Briarcliffe Credit Partners. "With projections to become the largest private market asset class in the coming years, we are at the cusp of what will be a truly golden age in private credit. This expansion will bring the truly differentiated, uncorrelated strategies Briarcliffe selects to the EMEA investors, the second largest global concentration of institutional capital."

Responding to the persistent LP challenge of conducting the in-depth market mapping and due diligence of the more than 1,000 GPs in market seeking capital, Briarcliffe's uniquely rigorous and highly selective process results in it bringing to market just 2% of the more than 250 GPs with which it meets annually. This expansion will provide immense value to European LPs by bringing otherwise unknown US Managers to their attention.

The European headquarters will be led by Mr. Wigan who has more than 23 years of experience in private credit fundraising both in New York and Europe. While at Branch Advisory, he helped clients from across the private credit universe raise commitments from every type of institutional investor. Prior to founding that firm, he served as Co-Head of Client Advisory for BlueMountain Capital and spent many years in senior sales roles at Halcyon Asset Management and MKP Capital.

"With deep industry experience, and a personal friendship of more than a decade, we are honored to have Rollo join the Briarcliffe family," said Mr. Larsen. Mr. Wigan noted his "excitement to be joining the largest dedicated team in private credit, one which has demonstrated an incredible track record of closing institutional capital." He continued, "Over my 20+ year career in credit,  I have seen a dramatic increase in appetite for private credit from my LPs. Branch Advisory's incorporation into Briarcliffe will allow us to bring world class managers to those LPs."

This expansion comes on the heels of significant final closes for Briarcliffe earlier this year. Serving as exclusive North American placement agent to BC Partners Credit, the private credit arm of BC Partners, and Freeport Financial, Briarcliffe helped raise more than $3.4 billion in investable capital for their respective funds, Special Opportunities Fund III and Freeport First Lien Loan Fund VI.

About Briarcliffe Credit Partners

Briarcliffe Credit Partners is the leading global placement agency dedicated exclusively to private credit, having served clients that have closed more than $9.0 billion in investable capital since its founding in 2021. The Firm is coauthor of the private debt credential administered by the Chartered Alternative Investment Analyst Association (CAIA), a certification that has now been awarded to more than 4,000 individuals. For further information, please visit briarcliffepartners.com.

For media inquiries:

Ryan Tirre
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SOURCE Briarcliffe Credit Partners