BridgeStreet Global Hospitality Reveals New "Digital Nomad" Insights

Majority of Careers are Location-Specific, yet 75 Percent Prefer to Work Remotely and Globetrot

Jul 09, 2015, 15:18 ET from BridgeStreet Global Hospitality

HERNDON, Va., July 9, 2015 /PRNewswire/ -- BridgeStreet Global Hospitality – the leading solution for international serviced apartment experiences – today reveals new intel into global professionals' preferences when it comes to living and working remotely, a trend termed as the "digital nomad" lifestyle. The company's upcoming BridgeStreet IQ Report: Digital Nomads was announced today at the Serviced Apartment Summit in London, featuring insights from a poll of more than 30,000 professionals globally.

While more than half of respondents are tethered to an office, an overwhelming 75 percent would choose to embark on a digital nomad lifestyle, choosing a well-equipped, private home office in a chic, downtown apartment as their dream workspace, passing up exotic beaches, secluded cabins and bustling coffee shops. Not surprising, considering professionals' biggest office woe is unscheduled time sucks, from last-minute meetings and needy interns to micromanaging bosses draining productivity.

An overwhelming 83 percent prefer serviced apartments as their digital nomads headquarters, enjoying the benefits of a home with the amenities of a hotel. With the ideal length of stay as one to six months, digital nomads prefer the freedom, space and amenities serviced apartments offer, even solving long-term travelers' biggest concern -- sticking to a diet or nutrition plan -- with fully equipped kitchens.

More key findings:

  • London reins king over Sydney, Paris and Chicago as the top city of choice for digital nomads
  • Although the greatest perceived benefit is "flexible hours," 65 percent of professionals think they'd clock more hours as a digital nomad
  • Comedian Tina Fey is applauded as the best digital nomad roommate; Kimye bottoms out as the worst
  • Top tech gear for capturing the digital nomad lifestyle includes a smart phone and selfie stick, drone and Ricoh Theta 360

"With headlines featuring relaxed remote working policies becoming more frequent, it's apparent digital nomads are changing the face of the global workforce," noted BridgeStreet's Vice President of Marketing, Kelly Murphy. "We prioritize staying on the cutting edge of emerging trends, translating that information into an intuitive guest experience. With 50,000 spacious, fully furnished apartments across the globe, BridgeStreet is the ideal accommodations solution for digital nomads, meeting every need from wifi to a fully equipped kitchen."

With its innovative tiered system of six distinct brands, BridgeStreet provides guests with customized six- to two-star serviced apartment offerings, meeting every need from location to budget with more than 50,000 apartments in desirable and convenient locations in over 60 countries. Offering a memorable hospitality experience, BridgeStreet is widely recognized for uncompromised standards and a consistent brand experience.

For more information on BridgeStreet Global Hospitality, visit www.bridgestreet.com or call 1(800) 278-7338 / +44 (0) 20 7792 2222.

About BridgeStreet Global Hospitality
With more than 50,000 apartments in over 60 countries, BridgeStreet Global Hospitality – comprised of six unique brands – is the leading hospitality solution offering serviced apartment experiences for travelers seeking an alternative to typical hotel accommodations. BridgeStreet's family of brands includes six-star Exclusive, five-star Residences, four-star ApartHotels and Living, three-star Places and two-star Studyo offering the convenience of apartment living with a variety of service packages to offer each guest options based on location, price point and individual needs. Widely recognized for uncompromising standards of quality, comfort and service, BridgeStreet Global Hospitality is a renowned award winner in both the Americas and EMEA (Europe, the Middle East and Africa). For more information on BridgeStreet Global Hospitality, please visit www.bridgestreet.com or call 800 278 7338.

 

FOR MORE MEDIA INFORMATION:
ERIN VOGT or STEPHANIE SHARP
BRIGHT RED \ TBWA
850.668.6824 • SSHARP@BRIGHTREDTBWA.COM

 

SOURCE BridgeStreet Global Hospitality



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