MILWAUKEE, Dec. 17, 2013 /PRNewswire/ -- Briggs & Stratton Corporation (NYSE: BGG) launched a new microsite today designed to further outline their commitment to sustainability, as well as continue to attract and retain top talent within the company.
The web site, www.basco-sustainability.com, primarily focuses on Briggs & Stratton's long standing responsibility as being a strong corporate citizen, in its three pillars of People, Planet and Profit. To firmly communicate this message, Briggs & Stratton's Chairman, President and CEO, Todd Teske, is front and center on the site, providing a video welcome message to all visitors of the site.
"This year we're doing something a little bit different with our format," said Todd Teske, Chairman, President & CEO of Briggs & Stratton. "We continue our very firm commitment to sustainability and want to be a leader in the outdoor power equipment industry as it relates to sustainability. With that in mind, we chose to create a microsite that provides a unique user experience and moves away from traditional printing, which is better for the environment."
A few key takeaways from the BASCO Sustainability site:
- Briggs & Stratton continues to honor its pledge to the Department of Energy to increase energy efficiency by 25% by the year 2017. The Company has already reduced energy intensity by 20% since committing to the program.
- Diversity and Inclusion are essential to Briggs & Stratton's growth and long-term success.
- In the past five years, Briggs & Stratton has realized a 65% reduction in the amount of hazardous waste generated in our manufacturing operations due to improvements in plant efficiencies.
- Charitable giving by employees of Briggs & Stratton have increased year over year with the addition of a newer online employee giving program.
Briggs & Stratton has also included a section on careers and culture on the site. Visitors can identify why Briggs & Stratton is a preferred workplace, and how to search and apply for open positions.
For more information, please visit www.basco-sustainability.com.
About Briggs & Stratton Corporation
Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world's largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America's number one marketer of portable generators and pressure washers, and it is a leading designer, manufacturer and marketer of lawn and garden and turf care through its Simplicity®, Snapper®, SnapperPro® Ferris®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, please visit www.basco.com and www.briggsandstratton.com.
SOURCE Briggs & Stratton Corporation