BrightEdge Announces US Patent for Operationalizing SEO

Share of voice technology allows businesses to optimize their online search strategy

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Apr 12, 2012, 03:31 ET

SAN FRANCISCO, April 12, 2012 /PRNewswire/ -- BrightEdge, the global leader in enterprise SEO, announced today that it has been awarded its first patent issued by the United States Patent Office. The patent, #8,135,706, is titled "Operationalizing Search Engine Optimization," and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings.

Share of voice is an innovation from BrightEdge that helps companies understand how their search rankings stack up against the competition. This unique and now patented capability allows companies to discover the entire competitive landscape for a group of keywords, what percentage of the keywords in the group they rank for, and the number of keywords for which they rank. This patented capability helps companies discover new competitors and create winning competitive SEO strategies.

"BrightEdge's rapid growth and leadership of the SEO market has been powered by our continuous technology innovation," said Jim Yu, CEO, BrightEdge. "This patent is the first of its kind, covering our unique, best-in-class enterprise SEO technology for calculating competitive share of voice in SEO. The 2,000 brands and digital marketing leaders that have chosen BrightEdge can be assured that with our patented technology, they have the edge to win at search engine optimization."

The number and types of digital channels that a marketer can leverage to out-rank their competition has exploded. Beyond their web site, they can also leverage blogs, social media, video sharing, mobile content, and many other channels. Until now, business owners and designers of web pages had to guess their share of voice and relevance manually, without a proven system. The new patent bridges the knowledge gap between guessing and knowing who has the greatest share of voice in organic search, which is incredibly useful information for any SEO practitioner.

"We are very excited to receive our first patent, the first patent ever awarded to an SEO platform company," said Lemuel Park, CTO and co-founder, BrightEdge. "As we continue to lead the SEO technology market with our best in class product, this patent award is great validation for our customers, our partners and our employees."

For more information on how BrightEdge helps over 2,000 brands succeed at organic search, please visit www.brightedge.com

About BrightEdge

BrightEdge is the leading site, search, and social management solution for global enterprises, helping more than 2,000 of the world's largest brands stay ahead in the rapidly evolving Internet landscape. The company's patented BrightEdge S3 platform harnesses the power of analytics on big-data to drive revenue from web sites, search engines and social networks across the globe in a measurable, predictable way. BrightEdge is based in San Mateo, CA and is privately held with financing from Battery Ventures, Altos Ventures, Intel Capital and Illuminate Ventures.

For more information, please visit www.brightedge.com, friend us on Facebook at www.facebook.com/seoplatform or follow us on Twitter at www.twitter.com/brightedge.

SOURCE BrightEdge