BrightTALK Announces Record Audience, Client, and Revenue Growth

SAN FRANCISCO, March 28, 2019 /PRNewswire/ -- Today BrightTALK, the leading B2B content and demand marketing platform used by eight million professionals to participate in online talks, announced that Content Leads, the company's flagship B2B lead generation product, has produced more than 50 percent growth in revenue during the 2017-2018 fiscal year. In addition, the average duration of viewership on BrightTALK Summits has increased more than 43 percent; client growth has also continued, with increased client retention, expansion in account size, and onboarding of a sizable number of new global enterprise companies.

BrightTALK offers a broad range of demand generation products, powered by the company's AI-powered knowledge assistant Ada, that are increasingly subscribed to by clients and programmed into BrightTALK's central platform. These include Content Leads, which helps marketers find and attract the right audiences to their online talks, and Intent Leads, which monitors content viewing and engagement activity to provide intelligence on buying intentions. 

BrightTALK Summits, which is an online version of in-person industry events and conferences, is another innovative BrightTALK offering that is first-of-its-kind in the industry. Every month, more than 30,000 people attend BrightTALK Summits events and learn from world-class experts, leaders, and visionaries. BrightTALK's high-value approach to demand generation has resulted in an average of 500,000 views of content each month and a 38-minute-engagement with each piece of live content.

In total, BrightTALK audiences' aggregate viewing time on the platform reached almost 100 million minutes in 2018, growing more than 30 percent over the previous year.

"BrightTALK has been redefining the webinar industry and has evolved from a webinar technology platform to an online talks destination connecting professionals and businesses," said Paul Heald, BrightTALK's CEO and co-founder. "It's very exciting to see that our Content Leads business and our BrightTALK Summit series have generated such positive responses from our client community, and we will continue to provide customers with more innovative and effective demand marketing solutions in 2019."

BrightTALK currently works with a range of global Fortune 1000 companies across the IT, telecom, finance, and professional services sectors, including HP, HSBC, Verizon, and Ernst & Young. Together with BrightTALK, these companies are exploring new formats of live events and online talks to deepen engagement with their customers and cultivate relationships with prospects. There are now more than 100,000 professional videos and webinars, across 50 industry sectors and job functions, available on the BrightTALK platform. 

"BrightTALK allows us to expand our reach into already formed communities that are actively looking for industry information, and to build up our own communities within those. Whenever we create a piece of content, there's already an audience that's ready to consume it," said Craig Chappell, global head of digital at FireEye. "Quarter after quarter, BrightTALK consistently sits in the top three demand generation activities and delivers significant ROI."

BrightTALK was recently named one of the fastest growing 100 companies in the Bay Area by the San Francisco Business Times. The company has more than 200 team members across Los Angeles, San Francisco, New York, Denver, London, and Singapore, with plans to hire 80 additional people in 2019. BrightTALK's online talks are being watched in all 195 countries worldwide.

About BrightTALK 
BrightTALK brings professionals and businesses together to learn and grow. More than 8 million professionals engage with 100,000+ free talks and 1,000 online summits to discover new technologies, learn from trusted experts, and enhance their careers. Thousands of businesses use BrightTALK's AI-powered content and demand marketing platform to grow revenue. BrightTALK was founded in 2002 and has raised more than $30 million in venture capital. Clients include Symantec, JP Morgan, BNY Mellon, Cisco, and Amazon Web Services.

Contact
Dave Wamsley
Rosebud Communications
[email protected]
+1 (415) 259-9104

SOURCE BrightTALK

Related Links

http://www.brighttalk.com