Brilig and Bynamite Announce Relationship

NEW YORK, Nov. 3, 2010 /PRNewswire/ -- Brilig, the first open advertising data marketplace, today announced that it has established a relationship with Bynamite, a firm that enables consumers to take control over how online advertisers view them, and to get advertising that they want to receive.

"By working with Bynamite, Brilig is taking a giant step forward in creating real transparency in its audience data marketplace," said Paul Cimino, Brilig's Chief Executive Officer. "Our mission is to increase ad relevancy, and to do that you need to work with all the key stakeholders – data owners, data buyers, data miners and consumers. By inviting consumers to the digital advertising dinner table, and finding out what ads they actually want to receive, we'll dramatically improve relevancy and deliver greater lift for campaigns."

"Online advertising is a critical part of the Internet ecosystem, but consumers are left in the dark as far as how their information is being used. We give the consumer the ability to see how and why advertisers are trying to reach them and allow them to 'tune' their ads," said Ginsu Yoon, Bynamite's CEO. "We see Brilig's open audience information marketplace as an emerging force in ensuring consumer-centric, transparent use of data."

Brilig will be demonstrating how the Bynamite Toolbar interfaces with its system in booth 1106 at ad:tech New York November 3-4, 2010 at the Javits Convention Center.

About Brilig

Brilig provides an open, transparent and structured marketplace for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or in combination with other data sources to create unique, previously unavailable segments. Data buyers gain access to a vast library of data sources to better target their online advertising. Segment makers can either distribute their existing segments or create new ones from the available data sets. For further information, please visit our website at www.brilig.com

About Bynamite

Bynamite gives consumers a way to see and control information that advertisers have about them.  With Bynamite, consumers can turn their information privacy concerns into an opportunity to benefit from the expanding Internet advertising economy.  Advertisers also benefit from easy transparency to the consumer that encourages more cost-effective ad placement.  For more information, please visit http://bynamite.com.

SOURCE Brilig