Brilig Joins the Network Advertising Initiative (NAI)

NAI membership reinforces Brilig's commitment to consumer privacy and the transparent, consumer-centric use of data in Internet advertising

Oct 21, 2010, 05:00 ET from Brilig

NEW YORK, Oct. 21 /PRNewswire/ -- Brilig, the first open advertising data marketplace, today announced that it has been accepted into the Network Advertising Initiative (NAI) as a participating network. Consumers can opt-out from receiving targeted advertising from any of Brilig's member companies by visiting

"By joining the Network Advertising Initiative (NAI) we are publically conveying Brilig's commitment to industry best-practices privacy standards," said Paul Cimino, Brilig's Chief Executive Officer. "Our membership in the NAI demonstrates Brilig's commitment to industry's highest standards of transparency and privacy protection for consumers, something that we built into our system from the very beginning of our development efforts. We are pleased that the NAI has accepted us as a participating network, and look forward to working with them to maintain a high level of data transparency and privacy protection for consumers."

Brilig will be demonstrating its system in booth 1106 at ad:tech New York November 3-4, 2010 at the Javits Convention Center.

About Brilig

Brilig provides an open, transparent and structured marketplace for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or in combination with other data sources to create unique, previously unavailable segments. Data buyers gain access to a vast library of data sources to better target their online advertising. Segment makers can either distribute their existing segments or create new ones from the available data sets. For further information, please visit our website at

About NAI

The NAI (Network Advertising Initiative) is a coalition of over 50 leading online marketing companies committed to building consumer awareness and reinforcing responsible business and data management practices and standards, and which includes all ten of the largest online advertising networks in the United States. Its initiatives are piloted by a cooperative of the most significant on line behavioral companies including Akamai, Aol Advertising, Microsoft's Atlas Technology division, Google, Yahoo!, AlmondNet, AudienceScience, BlueKai, Media6degrees, SpecificMEDIA and 24/7 Real Media. As increasingly sophisticated online advertising technologies evolve, the NAI works to enhance consumer confidence through effective self-regulatory practices and user choice. To learn more, visit