Brilig Named to 2012 AlwaysOn OnMedia "20 to Watch" List

NEW YORK, Feb. 16, 2012  /PRNewswire/ -- Brilig, the only cooperative data marketplace for online advertising, today announced that it had been named to the 2012 AlwaysOn OnMedia "20 to Watch" list of the top emerging private companies in media, advertising, marketing, branding and public relations. The list was selected by the AlwaysOn editorial team and industry experts spanning the globe and showcases companies that are likely to disrupt existing markets and entrenched players and was based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

"Being named to the '20 to Watch list' is a great honor for Brilig, as well as further evidence that our cooperative data marketplace is permanently changing the way ad targeting is done," said Paul Cimino, Chief Executive Officer. "Unlike other approaches, Brilig creates tools that our members can use to explore, discover and buy segments that find the audience they want, and increase campaign lift substantially."

"The make-up of OnMedia 20 Companies to Watch represents forward-thinking media companies in a year charged with disruptive change.  The emergence of Web-fueled TV and the explosive growth of smartphones and tablets are challenging the media world to transform itself into a global, consumer-focused industry. Coupled with the socialization of everything, this year's digital media and entertainment startups are boldly charging into future, ready to reinvent the establishment with new, invigorating products and services," says Tony Perkins, founder and editor of AlwaysOn. "Web analytics are now embracing a social world, providing marketing and advertising companies with the targeted data that delivers on the promise of reaching consumers with meaningful, actionable messages."

A full list of all the OnMedia Top 100 winners and the 20 Companies to Watch can be found on the AlwaysOn website at:

http://www.aonetwork.com/AOStory/Announcing-2012-OnMedia-100-Top-Private-Companies

Brilig and the OnMedia 20 Companies to Watch will be honored at AlwaysOn's OnMedia NYC event on February 22st, 2012, at the Time Warner Center.

About Brilig

Brilig is the industry's only cooperative data marketplace for online advertising. Data sellers gain the ability to sell their data to a wide range of buyers through an open and transparent marketplace. Advertisers gain access to over 60 data sellers and 10,000+ hard-to-find segments from online and offline data for their online campaigns. Brilig's exclusive Lift Report™ enables advertisers to compare campaign data against all of Brilig's segments to uncover and exploit opportunities for improved lift and ROI. For further information visit our website at http://www.brilig.com.  

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

SOURCE Brilig