Bringhub Brings "Buy Button" to Publishing with Huffington Post Partnership
First Mainstream News Outlet to Make Native Advertising Content "Shoppable"
LOS ANGELES, Sept. 23, 2015 /PRNewswire/ -- Bringhub, a desktop and mobile eCommerce platform that enables consumers to purchase multiple products from multiple retailers via a single secure checkout, announced a partnership with The Huffington Post. The Huffington Post is one of the premier publishers to implement this technology, joining The Zoe Report and SHEfinds. The Huffington Post is now the first mainstream news outlet to utilize 'buy buttons,' which made headlines this summer for launching on social media platforms including Facebook, Instagram and Pinterest. Bringhub is the first company to offer a universal in-content shopping experience that benefits all publishers, retailers and consumers.
Bringhub technology brings consumers a streamlined shopping experience within The Huffington Post content, allowing readers to purchase items from various stores in an instant through an all-in-one cart. The Bringhub integration launches within Dockers' native advertising campaign, with plans to expand to other site content.
"Helping publishers monetize more effectively via a simple and seamless in-content shopping experience is at the core of the Bringhub mission," said Dominik Pantelides, CEO and Co-Founder of Bringhub. "As publishers continue to seek new modes of reader engagement, Bringhub is leading the way by providing a solution that combines compelling content with an exciting and 'shoppable' user experience."
"We are thrilled to be introducing the 'buy button' to our native content," said Spencer Sloe, VP and Head of Operations at The Huffington Post. "Bringhub allows us to create a revolutionary reading and buying experience for our readers, who can now shop as they explore content without ever having to leave The Huffington Post."
Bringhub supports hundreds of retailers including powerhouses such as Amazon, Crate & Barrel, Nordstrom, H&M, Bloomingdales, Neiman Marcus, Net-a-Porter, REI, Saks Fifth Avenue, Sephora, Topshop, Zara, Zappos and many more. The shopping capabilities of Bringhub are limitless and each day the company is expanding its retail network across many categories.
About Bringhub
Bringhub is the shopping experience for the connected generation, empowering consumers to purchase multiple products from multiple retailers through a single secure checkout. The Bringhub platform allows editorial and advertising content to become a point of purchase, enabling readers to shop apparel and consumer goods without ever leaving the web page they are on. Since being founded in 2012, Bringhub has received more than $2.1 million in investments from Bill Budinger (who was the first major investor in RealD), Capital Union Investments, Rachel Zoe Ventures, BAM Ventures and Canyon Creek Capital among others. To date, Bringhub has partnered with over 20 publishers reaching over 253 million monthly unique visitors and supports hundreds of major retailers.
About Huffington Post
The Huffington Post is a Pulitzer Prize-winning source of breaking news, features, and entertainment, as well as a highly engaged community for opinion and conversation. The Huffington Post has 214 million unique visitors per month (comScore, global multi-platform, January 2015). The site has 100,000 bloggers -- from politicians, students and celebrities to academics, parents and policy experts -- who contribute in real-time on the subjects about which they are most passionate. The Huffington Post has editions in the UK, Canada, France, Spain, Italy, Japan, Maghreb, Germany, Brazil, South Korea, Greece, India, Australia and the Arab world. The Huffington Post is part of AOL Inc.
Media Inquiries:
Rachel Braude
CooperKatz for Bringhub
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SOURCE Bringhub
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