LOS ANGELES, Jan. 17, 2017 /PRNewswire/ -- Bringhub, the leading contextual commerce platform, has received a strategic investment from Forbes Media's majority shareholder, Integrated Asset Management (Asia) Limited (IAM). This investment will accelerate product development to meet growing industry demands for in-context commerce capabilities.
Bringhub's contextual commerce platform provides solutions for both content producers and marketers. Digital publishers are empowered to open new channels of revenue by monetizing their editorial content. On the other hand, retailers can promote their products within contextually relevant editorial content at scale. Bringhub enables consumers to favorite and purchase products relevant to a piece of content, creating a powerful transaction driver for publishers and marketers. The platform's advanced data collection also provides deep marketing insights into user behavioral patterns, allowing content producers and brands to gain an actionable understanding of what and why users are buying.
"Bringhub provides significant value to the consumer throughout the entire purchase journey, from facilitating the discovery of new products to re-engaging consumers when their favorite products are on sale," said Dominik Pantelides, CEO and Co-founder of Bringhub. "The cornerstone of our business is listening to our clients and providing the tools they need to generate ROI and achieve high customer satisfaction. This funding will enable us to accelerate product development so we can continue to provide industry-leading contextual commerce capabilities."
E-commerce sales are expected to top $4 trillion by 2020, pushing brands and their media partners to invest in seamless commerce strategies that further enable a connected customer experience. Citi recently named contextual commerce one of the 10 innovations that will completely reshape the future of the global economy, indicating monetizable content is the key to capitalizing on the e-commerce industry's rapid growth. As a result, several of the world's leading media and retail brands have partnered with Bringhub, including NBC's TODAY, AOL, and L'Oreal.
"The unbridled growth of e-commerce has spurred us to focus our investment strategy heavily on tools and technologies that will enable us to capitalize on the industry's potential," said Tak-Cheung Yam, Chairman of IAM. "Bringhub's ability to monetize content at scale, in addition to providing strategic analysis of consumer purchase and behavioral trends, is precisely the tool content producers, retailers and marketers need to supercharge revenue streams in 2017 and beyond. We're excited to see what the future has in store for Bringhub as a result of our investment."
For more information, visit www.bringhub.com.
Bringhub is the leading contextual commerce platform that empowers content providers and marketers to integrate e-commerce seamlessly through turnkey products and gain deep marketing insights into user engagement and purchases. Bringhub powers the e-commerce on NBC's TODAY, InStyle, StyleCaster, AOL, Saveur, Motorcycle Cruiser, Field & Stream, and others. Bringhub has partnered with over 100 publishers reaching over 300 million monthly unique visitors and supports over 500 major retailers, giving its partners access to more than 300 million products.
About Integrated Asset Management
Integrated Asset Management is a private equity investment firm founded by Tak-Cheung Yam. It is primarily engaged in public and private equity investments, with expertise in telecommunications, finance and technology enterprises.