Bringing True Japanese Eyewear to World: "JINS Abbot Kinney Store" in Los Angeles, U.S., Marks Debut of New Customer Experience for Accelerated JINS Global Expansion

TOKYO, Feb. 6, 2025 /PRNewswire/ -- JINS Eyewear US, Inc., a member of JINS HOLDINGS Inc., has opened its latest U.S. concept store in Los Angeles, the "JINS Abbot Kinney Store." A household name across Japan since 2001 with more than 700 stores worldwide, JINS is bringing its designed-in-Tokyo range of inclusive frame styles and functional, design-forward eyewear to the Los Angeles community, offering their core collection of prescription eyewear, limited-edition frames, and technologically advanced lenses. The store is also outfitted with a slew of state-of-the-art services, including the debut of a new digital shopping experience and custom prescription eyeglasses created on-site in 30 minutes.

Logo: https://cdn.kyodonewsprwire.jp/prwfile/release/M107727/202501092633/_prw_PI5fl_n1SS34P0.jpg 

Image1: https://cdn.kyodonewsprwire.jp/prwfile/release/M107727/202501092633/_prw_PI1fl_L6Z44J9f.jpg 

Located in the heart of Venice's art and creative culture at 1227 Abbot Kinney Boulevard, the Japanese brand joins top brands and restaurants from around the world, attracting the vibrant local community and millions of tourists every year.

The JINS Abbot Kinney Store opened on Friday, January 17, with exclusive product and customization offerings:

- Exclusive customization service, "WATASHI NO IPPITSU -Customize my own eyewear-," that combines JINS' traditional Japanese aesthetics with an "inner rim" created with cutting-edge Japanese technology. Available only at JINS flagship stores in each country.

- Collaboration with a Los Angeles-based handmade luxury leather brand, KILLSPENCER ( https://killspencer.com/ ), consisting of two exclusive products -- an eyewear case and a multi-frame travel case that can store up to four eyewear frames.

A new concept store for building new customer experiences using digital technology

Customers at the JINS Abbot Kinney Store will see a new, digital-first experience that begins with scanning displayed products outfitted with RFID tags and QR codes, followed by an on-site consultation with trained staff to select the preferred lens style and receive personalized fitting and adjusting services. After processing, customers can pick up their custom prescription frames at an in-store locker in 30 minutes or choose to have it shipped to their homes.

By utilizing this technology, customers can receive their JINS eyewear at a place and time of their choosing without having to wait in line, a process that streamlines operations and allows store staff to spend more time serving customers. This purchasing experience will continue to evolve based on customer feedback and will ultimately be implemented at JINS stores around the world.

How to buy: https://cdn.kyodonewsprwire.jp/prwfile/release/M107727/202501092633/_prw_PI2fl_AO7Xi9l6.jpg 

A cozy space with a unique Japanese sense of scale born in the "coolest block in America"

As a Japanese brand opening on Abbot Kinney Boulevard, the interior of JINS' debut Venice store reflects the intimate, cozy scale and textures of tea houses unique to Japan. An up-and-coming architect unit, Fumiko Takahama and Tomohiko Komatsu designed the store. PLACECRAFT TEN's Chief Design Strategist Shusuke Inoue was responsible for overseeing the store's experience design (UX), focusing on expressing the brand's key values and in new ways for customers to interact with JINS' products and services. The space features custom fixtures including a large-scale, Japanese cypress wood table top using the "naguri" process to create waves to display the eyewear. The natural wood decor pieces are juxtaposed in harmony against the exposed original brick of the building, invoking the deep historical connection to the streets of Maebashi, Gunma Prefecture, eastern Japan, where JINS was founded.

"We made use of the existing architecture to create a space that has the essence and philosophy of Japanese design, such as a tea ceremony room, by paying close attention to the size and height of the fixtures to express a cozy Japanese sense of scale," said Takahama and Komatsu. "We abstracted the space by painting the walls, ceiling, and existing structural beams white to lower the spatial center of gravity and used wood, plastering, and terrazzo to complement the existing red brick, a common element of Maebashi. By carefully selecting the material textures and colors, we designed a comfortable space that is in harmony as a whole."

A starting point for accelerating global expansion

Image2: https://cdn.kyodonewsprwire.jp/prwfile/release/M107727/202501092633/_prw_PI3fl_g0173Dr2.png

Image3: https://cdn.kyodonewsprwire.jp/prwfile/release/M107727/202501092633/_prw_PI4fl_S7KDvI2i.jpg

Under the vision "Magnify Life," JINS aims to illuminate unknown possibilities and enrich the way people live around the world. With over 500 stores across Japan, the company marked its global expansion with its first overseas store in China in 2010, followed by those in the United States and Taiwan in 2015, and the Philippines and Hong Kong in 2018. With 765 operational stores worldwide as of today, JINS will continue its growth this year with a new store in Vietnam this summer.

In order to accelerate its global expansion and grow into a truly global brand, JINS will utilize the Abbot Kinney Store to establish a customer experience that makes it easy for anyone around the world to shop. The company strategically chose the Abbot Kinney location to test its new technology-led experiences, tapping into the diverse U.S. community of cultures and customs.

Store Overview
- Store name: JINS Abbot Kinney Store
- Opening date: Friday, January 17, 2025
- Business hours: 11:00 a.m. - 7:00 p.m. PST
- Address: 1227 Abbot Kinney Boulevard, Venice, CA 90291
- Store dimensions: 1,157 square feet / 107.49 m2

Overview of Exclusive Products for Grand Opening
- Product name: WATASHI NO IPPITSU
- Price: Frames starting at $290 and inner rims starting at $100 (plus tax)
- Product name: JINS x KILLSPENCER
- Price: Eyewear case: $300 (plus tax), travel case: $450 (plus tax)
- Sales channel: Exclusive to JINS Abbot Kinney Store

Full release: https://kyodonewsprwire.jp/attach/202501092633-O1-xv1qfH4o.pdf

SOURCE JINS HOLDINGS Inc.