BRITAX Collaborates With Ali Landry, and Safe Kids USA to Support Child Passenger Safety

Sep 08, 2011, 15:01 ET from BRITAX

CHARLOTTE, N.C., Sept. 8, 2011 /PRNewswire/ -- BRITAX, with its Head Safety Technology, remains at the forefront of car seat safety innovation.  Building on its commitment to child passenger safety (CPS), BRITAX is partnering with Safe Kids USA, actress/CPS technician Ali Landry and to spread awareness of child passenger safety.

BRITAX, Safe Kids, Landry and Spokesmoms plan to educate parents about the importance of child safety seats and the best practices for car seat use leading up to Child Passenger Safety Week, September 18 – 24, 2011.  The public service effort includes press interviews with CPS Technician Ali Landry and the celebrity Red CARpet event, in which celebrity parents drive national awareness for child passenger safety.  Parents will be reminded that head injuries are not only the most frequent injuries that occur during front and side impact crashes, but also the leading cause of vehicle crash-related deaths for children up to 12 years old (source: Child Injury Led Design and the Children's Hospital of Philadelphia 2010).  Landry and other celebrities will sign select Next Generation convertible car seats that will be given to lucky winners on September 30th.  

BRITAX will also make a contribution to Safe Kids USA for every birthday wish made to our Next Generation car seats by our BRITAX Facebook fans September 18th – 24th.  Visit to learn more.  Finally, BRITAX will kick off a monthly convertible car seat sweepstakes from September through December, 2011; visit for details.  

BRITAX is well-known for its revolutionary head safety technologies that reduce head excursion on impact and offer the most advanced protection to children.

  • A re-engineered lower center of gravity that allows the child to sit lower and creates stability in the event of a crash.
  • Integrated steel bars that strengthen the connection to the vehicle and reduce forward flexing of the child seat during a crash.
  • BRITAX SafeCell Technology™ with SafeCells that are designed to compress in a crash. This significantly lowers the center of gravity and counteracts the forward rotation of the child seat, which normally propels the child toward the front seat.
  • Energy-Absorbing Versa-Tether® with a two-point attachment and staged-release tether webbing to anchor the top of the car seat. This minimizes forward-rotation and reduces crash forces.

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