Britax Introduces New Infant Car Seats that Protect the Littlest Passengers with Leading Safety Technologies

B-Safe 35 Elite and B-Safe 35 Infant Car Seats Offer the Best Protection for Baby, on the First Ride Home and Beyond

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Nov 12, 2014, 12:00 ET

FORT MILL, S.C., Nov. 12, 2014 /PRNewswire/ -- The new Britax B-Safe 35 Elite and B-Safe 35 infant car seats allow the newest members of the family to stay safe and comfy on the go. Parents can travel with confidence knowing that their babies can ride in the highest level of safety with Britax SafeCell Impact Protection, an integrated system of safety components that protects infants beyond government standards. The new SafeCenter LATCH Installation also provides peace of mind with a simple installation of these lightweight, streamlined infant seats.

"The new B-Safe 35 Elite offers the latest Britax safety technologies, a more modern design, and a higher weight capacity," said Brandon Miller, senior product manager at Britax. "The advantages of our best-in-class safety and convenience features make either the B-Safe 35 Elite or B-Safe 35 the perfect choice for baby's first ride home and beyond."

Protect with Leading Safety Technology
The B-Safe 35 Elite and B-Safe 35 feature the Britax SafeCell Impact Protection system, which surrounds an infant with safety technologies that work together to provide the ultimate in crash protection. An Impact Absorbing Base is engineered to compress during impact to absorb crash energy and reduce injury potential and an Impact Stabilizing Steel Frame ensures a strong, secure connection to the vehicle seat. A contoured shell lined with energy-absorbing foam surrounds an infant with Complete Side Impact Protection, which safeguards against crash forces and shields from debris. The B-Safe 35 Elite offers an additional layer of safety, Complete Side Impact Protection PLUS, with an energy-absorbing headrest that keeps the baby's head and neck extra secure during a crash.

Install with Confidence
Britax designed both the B-Safe 35 Elite and B-Safe 35 to install with ease, featuring the SafeCenter LATCH Installation, which offers center-pull straps that cinch down quickly and tuck safely out of the way for stress-free installation. The Easy-On/Easy-Off LATCH Connectors feature a simple button to release both connectors. For proper positioning in the vehicle, parents will know instantly if the seat is at the correct angle by using the Dual Level Indicators and the one-handed, Spring-Assisted Recline. The infant seats can also be easily installed using the vehicle seat belt and the integrated lock-offs in the base. To ensure the best harness fit as the child grows, the B-Safe 35 Elite also features a Quick-Adjust Harness that can be lengthened with the push of a button.

For installations in more compact vehicles, Britax designed both seats with a small footprint, to take up less car space. Even though the new seats have an increased weight capacity, fitting children from 4 to 35 pounds, they offer the smallest total installation dimensions of any infant car seats in their weight class.

Family Travel Made Easier
New parents can move in comfort and style when pairing the B-Safe 35 Elite or B-Safe 35 with any Britax stroller as a Travel System, which offers flexibility and comfort to suit any lifestyle. Parents will appreciate the Click & Go integrated adapter system, which creates compatibility with all Britax strollers, including the Affinity, B-Ready and all B-Agile models. Both seats feature a one-handed, quick-release handle for simple and safe detachment from the strollers. Either seat is also compatible with the BOB jogging strollers, with use of an infant car seat adapter. Family travel doesn't get any easier.

These stylish new infant car seats are assembled in the U.S.A. with global components and will be offered in sleek neutrals beginning in December 2014, and in bright, bold colors as a baby-registry ready "Shower Collection" in early 2015. The B-Safe 35 Elite (MSRP $249.99) in nine fashions and B-Safe 35 (MSRP $209.99) in six fashions will be available online and at independent and major retailers.

The B-Agile 3/ B-Safe 35 Elite Travel System (MSRP: $469.99) and B-Agile 3/B-Safe 35 Travel System (MSRP: $439.99) will be available in five fashions each.
The B-Agile 4/ B-Safe 35 Travel 35 Travel System (MSRP: $449.99) will be available in Fossil Brown as a Babies "R" Us exclusive.
For families with multiple vehicles, Britax offers the convenience of a B-Safe Extra Base accessory (MSRP: $99.99), which is compatible with both new models.
For more information about Britax, visit www.britaxusa.com or find Britax on Twitter, Facebook, Instagram, YouTube or Pinterest.

About Britax
Britax manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories. Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.

In 2011 Britax acquired BOB Trailers, Inc. This addition reflects the company's commitment to offering a full line of strollers to meet the modern family's lifestyle needs. Britax and BOB offer versatility and a lifespan beyond one child.

Britax USA is located in Fort Mill, SC, and employs more than 200 people. For more information, visit www.britaxusa.com.

SOURCE Britax