Low churn and targeted audience focus contribute to success and rapid growth of the service
NEW YORK, March 4, 2020 /PRNewswire/ -- BritBox, the subscription streaming service from BBC Studios and ITV in North America, today announced it has achieved one million (1,000,000) subscribers, doubling the BritBox community since last January. The service, which has the largest collection of streaming British television, remains the fastest-growing targeted stand-alone SVOD service1 since its launch in March of 2017.
BritBox thrives by tapping into the underserved audience of women 45 years and older while strategically delivering them a stream of unparalleled British premieres. By super-serving this segment of our audience we have gained their loyalty, which is reflected by our low single-digit churn rate, an incomparable metric in today's multi-SVOD landscape.
"This is an incredible milestone for our nimble team at BritBox," stated Soumya Sriraman, CEO & President of BritBox. "Our content mix of known, now, and new British TV shows is a potent concoction of programming which remains unbeatable."
"Today is a real achievement from an ambitious SVOD service. Reaching the million mark means more people than ever are discovering BritBox's rich offer of new and classic British shows. We look forward to BritBox continuing on this trajectory," stated Tim Davie, CEO BBC Studios.
"It's great to see BritBox reach its landmark one millionth subscriber in North America. Subscribers really value and love the unique and unrivalled British TV content we offer. To achieve profitability in less than three years is also a fantastic achievement and is a boost to our international expansion plan," said Carolyn McCall, Chief Executive, ITV.
BritBox's "NOW" feature is unique to the channel, setting it apart from all other services by closing the gap between the U.S. and the UK. The feature arms BritBox to exclusively premiere series day-and-date with the UK premieres. Titles include: The Gavin and Stacey Christmas Special with the original cast including James Corden, Spring Watch, a seasonal exploration of the UK's most enticing wildlife, Prime Minister's Questions, a weekly series where Members of Parliament pose timely questions to Prime Minister in the House of Commons, and daytime favorite Good Morning Britain.
Since BritBox's U.S. launch on March 7, 2017, the channel has become the exclusive home for incredible original dramas, comedies, lifestyle, and news programming. From dramas like Vera, starring Academy Award®, Golden Globe®, and Emmy®-nominated actress Brenda Blethyn (Pride and Prejudice), and The Victim, the edge of your seat drama starring Golden Globe and Emmy Nominee Kelly Macdonald (Boardwalk Empire), to the hysterical comedy Hold the Sunset with John Cleese (Fawlty Towers), along with lifestyle event RHS Chelsea Flower Show, a spectacular event where designers and horticultural experts show off cutting-edge designs and visionary gardens, represents British television for all anglophiles.
The channel recently announced a new commission, Sister Boniface, a spinoff of Father Brown, created by Jude Tindall (Father Brown) and the co-commission with BBC of a second season of the Shaun Pye helmed cathartic comedy There She Goes, starring David Tennant and Jessica Hynes.
BritBox is also the proud home of several originals and co-productions including: McDonald and Dodds with Mammoth Screen starring BAFTA and SAG award winner Jason Watkins (The Crown), Pembrokeshire Murders starring award-winning actor Luke Evans (Fast and Furious), and season two of the intense crime drama, The Bay, starring BAFTA nominee Morven Christie.
BritBox has quickly become the home of many beloved British classics recently welcoming all of Mrs. Brown's Boys and continues to be the exclusive home to MI5, Death in Paradise, Father Brown, Shetland, Wallander, and the established home of the largest collection of Classic Doctor Who.
BritBox continues to expand its reach with new partnerships including Samsung, LG, and is available for $6.99 per month—after an introductory free trial period—on Roku®, Apple T.V. 4th Gen, and all iOS and Android devices, AirPlay, Chromecast, and online at www.britbox.com. BritBox is also available on Amazon Channels for Prime members and on Apple T.V. Channels on supported devices.
BritBox is a digital video subscription service offering the largest collection of British TV in the U.S. and Canada. Created by two British content powerhouses—BBC Studios, the subsidiary arm of the BBC, and ITV, the U.K.'s biggest commercial broadcaster—the service features iconic favorites, exclusive premieres, and current series and soaps—most available within 24 hours after their U.K. premiere. BritBox also offers expert curation and playlists that enable fans to easily find programs they know and discover new favorite via the web, mobile, tablet and connected T.V.s. AMC Networks is a minority investor in the service.
Notes to the Editor:
- Parks Associates Q4 2019 U.S. report; excluding virtual MVPDs