Broadcast Interactive Media (BIM) Acquires TitanTV/Decisionmark; Combination Creates Leading Local Media Advertising & Content Platform; BIM Local Ad Network Now Exceeds 43 Million Monthly UVs

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Feb 25, 2010, 11:03 ET

MADISON, Wis., Feb. 25 /PRNewswire/ -- Broadcast Interactive Media (BIM) announced today that it has acquired Decisionmark Corp. (dba TitanTV Media). Founded in 1993, TitanTV is the foremost online software and information provider to the broadcast industry, delivering data and real-time information for signal coverage, PSIP, and contract management, as well as TV listings, program guides, and its proprietary TitanCast video syndication platform. Terms of the deal were not disclosed.

BIM is the leading provider of locally-focused advertising, content and technical solutions for local media websites, with the BIM Local Ad Network (now including TitanTV.com and associated guide products) reaching over 43 million monthly unique visitors, and ranked #12 in the News-Information category according to comScore. By acquiring TitanTV, BIM now offers its publisher and advertising clients a rapidly expanding menu of data tools and content distribution solutions.

"We are very excited to welcome the talented staff of TitanTV to BIM, an influx of talent which provides tremendous engineering expertise and capability for our product roadmap. We look forward to connecting with the hundreds of TitanTV clients currently using MediaStar tools or SHVERA products and to delivering best-of-breed platform solutions," said Timur Yarnall, Broadcast Interactive's co-founder and CEO.

BIM and TitanTV clients will now have access to an integrated suite of technology services, advertising tools, and a market-leading content syndication platform through one integrated partnership.

Mick Rinehart, TitanTV VP Product Management, noted "BIM is a unique strategic partner with the financial and development resources to invest in the growth of TitanTV products and services. BIM management has already demonstrated a strong commitment to providing enhanced tools for our customers. "

"The acquisition of TitanTV positions BIM for aggressive growth in the near-term," said BIM cofounder and Chairman Stephen Benedek. "We anticipate evaluating further acquisitions given BIM's clean balance sheet and existing opportunities in the space."

About Broadcast Interactive Media

Headquartered in Madison, WI, Broadcast Interactive Media (www.broadcast-interactive.com) is the leading provider of locally-focused advertising and content solutions for more than 180 television, radio, and newspaper websites. BIM provides a comprehensive suite of revenue-generating programs and national sales support, advertising and content network operations, video streaming, and technology development. Exclusive products include the YouNews™ Social Media platform, a rapidly expanding catalog of local sales verticals such as Healthy Living and Green, as well as a proprietary video services product, BIMVid™. Customers include Belo Television Group, NBC LIM, McGraw-Hill Broadcasting, Fisher Communications, American Cancer Society, West Virginia Media and Granite Broadcasting. Connect with BIM at http://twitter.com/bimlocal or http://twitter.com/younews.

About Decisionmark Corp (dba TitanTV)

TitanTV builds powerful tools that enable broadcasters to make decisions quickly, efficiently and economically. The company has provided broadcasters with data and real-time information regarding signal coverage, PSIP and the Affiliate Program Guide for more than 12 years. TitanTV provides online revenue generating opportunities for broadcasters nationwide, while also being a trusted resource for millions of viewers by delivering television listing information to desktops and to mobile devices. More information may be found at: http://info.titantv.com and http://titantools.titantv.com.