Broadway Records Updates Their Brand And Introduces A New Music Store

NEW YORK, Oct. 2, 2014 /PRNewswire/ -- Today, Mills launched the Broadway Records music store (http://www.broadwayrecords.com), the third step in an extensive and high profile media campaign that will lift brand awareness. The new Broadway Records site brings Broadway music lovers and enthusiasts one of the fastest growing album catalogs in the theatrical industry (BroadwayWorld.com recently nominated 19 of Broadway Records' albums for their inaugural 2014 Album Awards). The premier site allows shoppers to review their entire catalog of music, shop by artist, select the albums they like, preview songs, and purchases the physical CD or digital download.

Logo - http://photos.prnewswire.com/prnh/20141001/149656

Broadway Records' website technology is a custom built platform designed to allow music shoppers to experience the full catalog of music with a recognizable and user-friendly interface. The store is the final step in a significant branding project that kicks off an extensive social media initiative. The social media initiative has been crafted to plug into Broadway Records' business in order to accomplish specific brand and business objectives in the next six to twelve months.

"We are very excited to be working with Mills while we strengthen and grow our business through increased awareness of our brand. Our significant growth has brought Broadway Records to a new stage in its business plan. We are now growing our overall brand beyond Broadway music fans to music lovers all over the world with a dynamic catalog and an integrated, best in class digital shopping experience," said Van Dean, principal at Broadway Records and Tony® Award winning and Grammy® nominated Broadway show producer.

"As our work with Broadway Records continues, we will be capitalizing on the new brand look and feel by helping them with their overall brand awareness while also meeting and hopefully exceeding their business goals with a content rich social media marketing platform that will reach music listeners all over the world. We have developed a social media initiative that will leverage cross marketing on a multi-channel approach to dramatically lift engagement. We are very excited about what the future holds for Broadway Records," said Terence Mills, CEO of Mills Agency.

About Broadway Records:

In 3 short years, Broadway Records has become one of the premier record labels in its industry.  From our cast albums of major Broadway shows to the preservation of shorter run Broadway shows, Broadway Records believes in delivering the best cast recordings to its customers.  Broadway Records strongly believes in the whole cast album experience including packing the cast album booklets with a plethora of photos from the show, lyrics and more. Visit www.broadwayrecords.com for more information.

About Mills:

Mills is a full service digital media agency. At Mills we work with two core principles in mind, Vision and Media Design. Vision is translated in the art of challenging conventional wisdom; staying ahead of the game by fostering a steady stream of disruptive strategies and ideas that foster new ways of thinking and revive stagnant markets or completely reinvents the competitive dynamics of an industry. Visit www.millsagency.net for more information.  

SOURCE Broadway Records