Broadwing Capital Launches Specialty Distribution Platform with Acquisition of Supply Side

A leader in self-storage and parcel retail, Supply Side serves more than 30,000 businesses across the U.S. and Canada

DALLAS, Nov. 10, 2026 /PRNewswire/ -- Broadwing Capital, the Dallas-based private equity firm specializing in the lower middle-market manufacturing and services sectors, today announced its acquisition of Supply Side, the first investment in its new specialty distribution platform. Based in Cleveland, Supply Side distributes packaging materials and hardware, including boxes, tape, bubble wrap, and locks to some of the largest self-storage and parcel shipping operators across the U.S. and Canada.

Supply Side anchors Broadwing's new platform with a leading position in both self-storage and parcel retail, serving more than 30,000 locations. By designing and stocking the full retail supply display, the company helps its customers operate more securely and efficiently while giving consumers a one-stop shop for moving, storing, and shipping.

"Supply Side brings together the qualities we look for in a platform investment: a strong competitive position in essential, resilient markets, a proven management team, and clear opportunities to grow," said Eliot Kerlin, Jr., Co-Founder and Managing Partner at Broadwing Capital. "Ansir Junaid has been an outstanding leader for Supply Side, growing the business significantly and building a strong, talented team around him. We're thrilled to make Supply Side the foundation for our new specialty distribution platform and partner with Junaid and his team on the company's next phase of growth."

"We met with a number of private equity firms, and Broadwing stood apart for how much they valued our people and our customers," said Ansir Junaid, Chief Executive Officer of Supply Side. "Throughout the process, they listened carefully and followed through on every commitment they made. With Broadwing's strategic depth and discipline behind us, our team is ready to grow Supply Side into new markets and product lines."

Junaid acquired Supply Side in 2008 after serving the company as a sourcing and logistics partner. Under his leadership, Supply Side significantly grew its self-storage business and built the infrastructure to serve national customers across the U.S. and Canada. He will continue to lead the company as Chief Executive Officer alongside its existing management team and remains an investor in the business.

About Broadwing Capital
Broadwing is a Dallas-based private equity firm specializing in lower middle market manufacturing and services investments. The firm thoughtfully scales niche platforms into market leaders through hands-on operational support that enhances companies, cultures, and communities. Broadwing is known for its founder-friendly approach, experienced team of resource partners, and a values-driven commitment to long-term growth. Since its founding in 2022 by two long-time private equity investors, Broadwing has raised over $730 million of committed capital and closed 26 acquisitions. To learn more, visit our website and follow us on LinkedIn.

About Supply Side
Founded in 1960, Supply Side is a Cleveland-based distributor of packaging materials and hardware for the self-storage and parcel retail industries. The company serves more than 30,000 businesses across the U.S. and Canada, from single storage facilities to regional retail chains and nationwide brands, helping them operate more securely, efficiently, and profitably. Backed by strong supplier partnerships, deep product knowledge, and a commitment to innovation, Supply Side designs and stocks complete retail supply displays that help customers protect their assets, streamline operations, and improve the customer experience. To learn more, visit Supplyside.com.

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SOURCE Broadwing Capital