Brodeur Partners Launches Relevance AI -- Empowering Clients to Gain a Competitive Edge in the Era of AI-Driven Discovery

New Suite of AI Services Combines Behavioral Science with Optimization Tools to Help Clients Manage, Monitor and Improve their AI Visibility

BOSTON, June 26, 2025 /PRNewswire/ -- Brodeur Partners, a strategic communications agency known for its behavioral science-driven Relevance methodology, today launched Brodeur Relevance AI—a new suite of services designed to help organizations strengthen their visibility and relevance in AI-powered search and discovery environments.

As information discovery rapidly shifts from traditional search engines to AI-driven answer engines, organizations face new challenges and opportunities in shaping how they are understood and recommended by platforms like ChatGPT, Gemini, and Claude. Brodeur Relevance AI addresses this pivotal moment by equipping clients with the tools and strategies to audit, optimize, and enhance their presence across all major generative AI platforms.

A New Imperative for Communications and Public Relations

With AI-generated answers increasingly shaping stakeholder perceptions and business outcomes, Brodeur Relevance AI ensures that clients' messages are not only intrinsic to relevant AI outputs but also positioned in ways that maximize credibility and influence. The service leverages Brodeur's proven Relevance approach, combining deep behavioral science insights with strategic earned, owned, social and digital media strategies to drive meaningful engagement and authority.

"This is a defining moment for communications and public relations," said Andrea Coville, CEO, Brodeur Partners. "With Brodeur Relevance AI, we're helping our clients ensure their messages are not just present, but also persuasive and relevant in the conversations that matter most, including those individuals have with AI models. As importantly, we're prepared to assess and improve how GenAI is being deployed and used by all stakeholders, from marketing, to employee recruitment and engagement to customer service and beyond. Optimizing messaging takes on a whole new meaning in the age of AI."

Brodeur Relevance AI: Core Capabilities

The Brodeur Relevance AI proprietary platform will ultimately incorporate technology that will allow clients to monitor their brand's relevance in real time across a variety of metrics. Currently, clients can leverage these four core AI visibility services:

• Brodeur Relevance AI Visibility Audit: Measures a brand's likelihood to be mentioned in AI-generated answers for relevant topics, tracks average ranking position, and identifies the number and quality of sources cited by each LLM.
  
  
• Platform Optimization: Evaluates gaps in AI visibility and combined with Brodeur's Relevance methodology, identifies where and how to balance messaging delivered through earned media, owned, social and digital strategies.
  
  
• Strategic Content Strategy: Guides clients in developing and deploying content that is authoritative, credible, and relevant to AI platforms as well as human audiences. Leveraging Brodeur's 10+ years of research on Relevance ensures that AI visibility is not only optimized but holistic and balanced.
  
  
• Ongoing Monitoring and Improvement: Brodeur's Relevance AI tools continuously track AI visibility and relevance, identify new content opportunities, and ensure clients remain at the forefront of AI-driven discovery.

"While some firms focus solely on Generative Engine Optimization (GEO), we take a more holistic approach," added Coville. "We recognize that true AI visibility requires a mix of GEO, AI Optimization (AIO), and Answer Engine Optimization (AEO) strategies, ensuring our clients are not just found by AI, but also understood and recommended across all key platforms. Beyond that, we are layering in our proprietary knowledge and data on Relevance to unlock ways to drive behavior change."

Why This Matters Now

Recent shifts in information discovery mean that earned and owned media are more influential than ever in shaping how AI platforms understand and recommend brands. Organizations that proactively manage their AI visibility will be better positioned to build authority, create engagement, and drive business impact.

Today, AI's influence reaches across the entire organization—affecting not only marketing and external communications, but also internal communications, recruitment, and crisis preparedness. In recruitment, AI-powered search results can shape employer branding and candidate perceptions, directly impacting talent acquisition. For internal communications, the way organizations are represented in AI-generated content can shape employee perceptions and engagement, while in crisis communications, rapid and accurate AI visibility can help control narratives and mitigate reputational risks. By aligning these functions around a unified approach to AI visibility, organizations can ensure their messages are relevant, consistent, and effective wherever stakeholders encounter them.

About Brodeur Partners

Brodeur Partners is an integrated communications agency that helps companies become and remain relevant in a complex world. It is differentiated by its focus on relevance, behavioral change, and ability to bring a discipline-agnostic approach to its business-to-business, nonprofit, consumer, and higher education clients. Visit www.brodeur.com to learn more.

SOURCE Brodeur Partners